This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.
Market Data
Consider a segment of the fast food industry such as pizza (Domino’s, Papa John’s) or burgers (Mcdonald’s, Wendy’s), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:
What type of market data can these companies collect?
How might this data be used in marketing planning?
Brand Equity
Consider a product you are familiar with. Analyze its brand equity in the following areas:
Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets
Ethical and Legal Considerations in Social Media Marketing
Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.
Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:
What impact might the issue have on children who use social media?
How does social media meet legal requirements for data sharing?
How does social media police ethical and legal issues?
Support key points of your reflection with in-text citations and a reference Page
opinion and explaining the rational of your opinion with references in 200 words.
The Internet has changed the way consumers purchase products. As our textbook explains, there are several online consumer segments: Upscale Clicks and Bricks, Virtual Shoppers, Status Strivers, Mall Maniacs, Just the Essentials, and Original Traditionalists (Mothersbaugh, 2016, p.585). For a business to target the correct consumer segment, they need to understand the online habits of their consumers. A business must determine where their customers will likely frequent and how they will shop online, to determine where their digital marketing dollars are best spent. You can’t target your correct audience if you don’t know who or where they are. For example, a company who produces fur coats would not want their ad banner displayed on a website or as an ad in a search shown to someone who supports PETA.
Understanding which segment(s) your consumer is aligned with, will help you better understand what your target audience is looking for, and how you can be solve their consumer problem. Once a business knows who they are speaking to, they can adjust their website design to entice their target segment and adjust any digital marketing banners or Google ads they may create to ensure they are speaking to their target audience instead of the mass user of the website or search engine. If a business determines their target segment are Virtual Shoppers who “tend to use the Internet to find good deals” (Mothersbaugh, 2016, p.585), the business would be wise to advertise their product on money-saving websites such as Groupon. They could also post of their business’ social media, or run an ad to their target audience on social media, that would direct the consumer to an exclusive on their website. While digital marketing efforts can sometimes be hit or miss, the real-time feedback a marketer receives can help them determine where their dollars are best spent and allow them to quickly change strategies to maximize visibility to their target audience.
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Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. If a business determines their target segment are Virtual Shoppers who “tend to use the Internet to find good deals” (Mothersbaugh, 2016, p.585)