Categories
Writers Solution

Update your cohort on your progress thus far.  Have you’ve begun recruitment and/or data collection. Share any triumphs or challenges thus far 

PPart 1

Update your cohort on your progress thus far.  Have you’ve begun recruitment and/or data collection. Share any triumphs or challenges thus far 

Part 2

For survey or questionnaires identify 2 issues you foresee in gaining the feedback needed to complete your study.  Use text references to support your answer. 

Part 3 

Draft Capstone Research Paper. 

Components will include sections on Topic, Background, Problem Statement, Literature Review from 495. If you submitted your proposals in week 1 and you have comments or edits needed be sure you are looking at the grade and comments in that module.

You will then build upon the proposal by editing the Research Design Section, which will now become Methodology. You updated your methodology and plan to collect data for your IRB. You can use that information to draft these sections. 

All APA headings in this draft should include:

Topic-495 proposal

Problem Statement-495 Proposal

Lit Review-495 Proposal

Research Design from 495 now becomes Methodology. Review the grading rubric below to ensure you have the information needed.

Data Collection-This needs to be written in present tense and document the actual steps you are taking to collect data. Be clear and be transparent.

https://www.mediafire.com/file/jdd8jmbfsptmm69/Literature+Review+-+Healthcare+Access+Disparities+in+Underserved+Communities.+(3)+(1)+(1)+(2)+(1)+(2)+(1)+(1)+(2)+(2).docx/file
https://www.mediafire.com/file/ddte0046za8peps/Methodology1+(1)-1+(1)+(2).docx/file

Prepare this paper in accordance with APA guidelines, have at least 10 references and be sure to review the grading rubric for this assignment prior to submission.

WE OFFER THE BEST CUSTOM PAPER WRITING SERVICES. WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU.

Assignment status: Update your cohort on your progress thus far.  Have you’ve begun recruitment and/or data collection. Share any triumphs or challenges thus far 

Already Solved By Our Experts

(USA, AUS, UK & CA PhD. Writers)

CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS

Order from Academic Writers Bay

Categories
Writers Solution

Share one traditional medicine you have practiced from your culture

Read the scenario below and share your findings:

  1. Share one traditional medicine you have practiced from your culture. For example, you may write about a herb or tea you take for a certain sickness.

Find evidenced-based research articles that report the selected traditional medicine’s history and evidence for or against its effectiveness. Cite your sources and attach the article(s) to this post. Post must be 150-200 words, APA format

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on Share one traditional medicine you have practiced from your culture

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

Discretionary access controls (DACs) provide the ability to share resources in a peer-to-peer configuration that allows users to control and provide access to information.

Assignment Overview

Technical controls are essential to a well-planned information security program, particularly to enforce policy for the many IT functions that are not under direct human control. Networks and computer systems make millions of decisions every second, and they operate in ways and at speeds that people cannot control in real time. Technical control solutions can improve an organization’s ability to balance the often-conflicting objectives of making information readily and widely available of preserving the information’s confidentiality and integrity. These technical controls must fit with the physical design of the systems and networks.

Access control is now more than access to a physical location. Discretionary access controls (DACs) provide the ability to share resources in a peer-to-peer configuration that allows users to control and provide access to information. Nondiscretionary access controls (NDACs) are managed by a central authority in the organization where a form of this is called lattice-based access control (LBAC) in which users are assigned a matrix of authorizations for areas of access. NIST has a new approach to lattice-based access controls called Attribute-Based Access Controls (ABACs).

In networks, firewalls fall into several major categories of processing modes: packet-filtering firewalls, application layer proxy firewalls, media access control layer firewalls, and hybrids. Packet-filtering firewalls scan network data packets for compliances with the rules of the firewall’s database and this is done at the network layer of the OSI model. The application firewall is known as proxy server because it can be configured to run special software that acts as a proxy for a service request such as a web server with a proxy server. Media access control layer firewalls make filtering decisions based on the specific host computer’s identity. Hybrid firewalls can perform a variety of tasks such as unified threat management and NexGen firewalls that can do a variety of functions.

Case Assignment

Interview a network administrator at your workplace to learn about the type of security controls in place on that network. What types of firewalls are used and for what purposes? Are intrusion detection and/or intrusion prevention systems present? Who monitors them? What different methods are used to protect the networks that operate the organization’s record keeping systems? Does the security level vary on different network segments? Prepare a 5- to 7-page paper addressing the results of this interview. Please include website address visited and place in reference area.

GET SOLUTION BELOW

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. A verdict was rendered against three parent chaperones. How was the third parent included in the case?
  • Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services Discretionary access controls (DACs) provide the ability to share resources in a peer-to-peer configuration that allows users to control and provide access to information.

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Share your public speaking experiences over the years—from childhood to the present day.

INTRODUCTION TO PUBLIC SPEAKING, PREPARING THE SPEECH, ANALYZING THE AUDIENCE

Assignment Overview

Take the time to think about your past speaking experiences. Were you nervous? What helped you get through this experience? Let’s write about it and discuss it.

Case Assignment

After reading and viewing the assigned material for Module 1, write a well-organized and well-supported essay in which you respond to the following:

  1. Share your public speaking experiences over the years—from childhood to the present day. Consider your experiences in front of an audience. This may include presentations, speeches, performance, theater, teaching, etc. Is speaking in public a talent of yours or is it outside of your comfort zone? Consider why you feel the way you do. What do you like or dislike about your voice, your delivery, your mannerisms, and non-verbal communication?
  2. Address also your role as an audience and listener. What sort of public speaking, presentations, life performances, etc., do you enjoy or not enjoy?

A well-organized essay has a beginning, middle, and an end. The last sentence of the introduction is the thesis statement. The thesis states the main point of the essay.

A well-supported essay includes supporting points, details, and examples. Each body paragraph should have a topic sentence that states the main point of the paragraph and guides your reader through the essay.

The conclusion typically summarizes the main points of the essay and closes the essay with a lasting impression.

Be sure to proofread your essay and edit for proper grammar, punctuation, diction (word choice), and spelling.

Papers must be double-spaced in Times or Times New Roman font (12 cpi) with standard one-inch margins.

For this module’s Case, you may obviously write in the first person “I” as it is based on personal experience, although first person is not normally used in a formal essay.

Assignment Expectations

Write an informative essay (no less than two pages in length) outlining your background and feelings on public speaking, including a self-reflection on your own public speaking skills.

GET SOLUTION BELOW

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. A verdict was rendered against three parent chaperones. How was the third parent included in the case?
  • Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services Share your public speaking experiences over the years—from childhood to the present day..

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Share your public speaking experiences over the years—from childhood to the present day. Consider your experiences in front of an audience

INTRODUCTION TO PUBLIC SPEAKING, PREPARING THE SPEECH, ANALYZING THE AUDIENCE

Assignment Overview

Take the time to think about your past speaking experiences. Were you nervous? What helped you get through this experience? Let’s write about it and discuss it.

Case Assignment

After reading and viewing the assigned material for Module 1, write a well-organized and well-supported essay in which you respond to the following:

  1. Share your public speaking experiences over the years—from childhood to the present day. Consider your experiences in front of an audience. This may include presentations, speeches, performance, theater, teaching, etc. Is speaking in public a talent of yours or is it outside of your comfort zone? Consider why you feel the way you do. What do you like or dislike about your voice, your delivery, your mannerisms, and non-verbal communication?
  2. Address also your role as an audience and listener. What sort of public speaking, presentations, life performances, etc., do you enjoy or not enjoy?

A well-organized essay has a beginning, middle, and an end. The last sentence of the introduction is the thesis statement. The thesis states the main point of the essay.

A well-supported essay includes supporting points, details, and examples. Each body paragraph should have a topic sentence that states the main point of the paragraph and guides your reader through the essay.

The conclusion typically summarizes the main points of the essay and closes the essay with a lasting impression.

Be sure to proofread your essay and edit for proper grammar, punctuation, diction (word choice), and spelling.

Papers must be double-spaced in Times or Times New Roman font (12 cpi) with standard one-inch margins.

For this module’s Case, you may obviously write in the first person “I” as it is based on personal experience, although first person is not normally used in a formal essay.

Assignment Expectations

Write an informative essay (no less than two pages in length) outlining your background and feelings on public speaking, including a self-reflection on your own public speaking skills.

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

GET SOLUTION FOR THIS ASSIGNMENT

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers- Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Deliveryprimewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Confidential- It’s secure to place an order at primewritersbay.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals Share your public speaking experiences over the years—from childhood to the present day. Consider your experiences in front of an audience

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Hitchner, to “analyze share-based compensation, financial statement disclosure, obtaining capital, estate planning and litigation

The reply must be at least 250 words. Do not just say “good job” or “I learned something from your post.” Replies are not a cheering exercise. Instead, your replies must be substantial, reflecting what you learned from reading the post, offering an extension, or correcting a mistake. Use what you learned in researching for your post (or knowledge gained from other classes or personal experience) to either supplement or critique the post you are writing about.

For this discussion, I have chosen the valuation of early-stage technology companies model, for this seems to be a very common business we see sprouting today and throughout the entire country. The method itself as described by Hitchner, to “analyze share-based compensation, financial statement disclosure, obtaining capital, estate planning and litigation.” (2017, p. 1044) As this model only pertains to early-stage companies, there is still a very broad span of issues and challenges that appraisers and valuators face during this process. One of the topics looked at is the share-based compensation, which is looked at under the share value, is strictly looking at the shares available outstanding, versus those already apart of the shares that are diluted, such as the treasury method states. (Barenbaum & Schubert, 2019) As the methods of determine the value can change, a valuation of a company can always be impacted by law suits. Usually, the suits are directed towards the appraiser and the judge decides would be adequate or efficient for the continuance and the outcome of the appraisal. “Share based compensation represented seven percent of revenue in 2013 and the firm had a policy of repurchasing shares to meet the expected cost of option exercises. Mr. Steffen did not include share-based compensation as a reduction in future free cash flow.” (Barenbaum & Schubert, 2019, p. 147)  Even though the share based compensation was a part of several company’s statements, it did not impact their cash flows. This data of this study was conducted using Ancestry.com, 3M Cogent, and BMC Software Inc. 

Another conversational topic of the method, is how to obtain additional capital for their company. One example of this would be known as equity crowd funding; by using an open call of funding on various platforms over the internet, the company sells typically to a small group of investors, portions of their stock or their equity. (Efrat et al., 2019) Doing this over a large scale of small groups of investors, you will then produce a larger pool of selection for future funding. Having more small groups over lesser large groups, has shown to have more opportunity for growth and funds flowing into the company. Being this is a early-stage technology company at the core, the larger the funding is exactly what they will need. It would be difficult for the smaller company to get the same source of funds from big supplier and investors, because they company does not have the general backing, financial support and progressive history, as some may require. This is also because the risk that is present, is too great of one than they are willing to reap a reward from. 

In all, valuations into an early-stage technology company can be very interesting in the sense that there are so many variations and different methods that can be used over the other alternatives.

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

GET SOLUTION FOR THIS ASSIGNMENT

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers- Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Deliveryprimewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Confidential- It’s secure to place an order at primewritersbay.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Hitchner, to “analyze share-based compensation, financial statement disclosure, obtaining capital, estate planning and litigation

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Share your reflections on the reasons that water is important for the body.

We all know that water is important for the body. But why do we think that is? Consider all the reasons you have been told that our bodies need to consume water.

Respond to the following in a minimum of 175 words:

  • Share your reflections on the reasons that water is important for the body.
  • How much water do you consume each day? Does this meet minimum requirements?
  • Consider how much nutrition science is used in your justifications. References?
  • How might you improve your water intake?
  • Propose some additional questions that a friend might have about the behavior of water in our bodies. How would you guide them to better health through water consumption? .
  • Provide a reference or two to support your comments to the friend. Use APA format please.

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

GET SOLUTION FOR THIS ASSIGNMENT

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers- Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Deliveryprimewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Confidential- It’s secure to place an order at primewritersbay.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Share your reflections on the reasons that water is important for the body.

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Herco Company purchased 70% of the outstanding voting share of the Wing Company for $ 850,000 in cash

On January 1, 2015, the Herco Company purchased 70% of the outstanding voting share of the Wing Company for $ 850,000 in cash. On that date, the Wing Company had retained earnings of $ 400,000 and common shares of $ 500,000. On the acquisition date, the identifiable assets and liabilities of the Wing Company had fair values that were equal to their carrying values except for the building, which had a fair value 200,000 greater that its carrying value, and long term liabilities which had fair values that were $ 100,000 great than their carrying values. The building had a remaining useful life of ten years on January 1, 2015 and the long term liabilities mature on December 31, 2021. Both companies use the straight line method to calculate all depreciation and amortization. The trial balances of the Herco Company and Wing Company on December 31, 2019 are contained on the attached excel sheet.

Trial Balance                                                                                                                            Consolidation Adjustments December 31, 2019. 

                                                            Herco         Herco               Wing            Wing 

                                                            Debit          Credit               Debit           Credit                                  Debit                    Credit 

Assets

Cash                                                 50,000                                  10,000

Accounts receivable                     220,000                               100,000

Account receivable, Wing             80,0000

Inventories                                   2,700,000                               520,000

Equipment (net)                          6,150,000                              2,500,000

Buildings (net)                             2,600,000                                500,000

Investment in Bond                      250,000

Investment in Wing(cost)            850,000 

Liabilities and Equity 

Accounts payable                                              280,000                                   170,000

Account payable, Wing                                     20,0000

Long term liabilities                                        4,000,000                                   600,000

Bond payable                                                                                                        500,000

Common shares                                              3,000,000                                   500,000

Retained earnings, beginning of year           4,500,000                                1,600,000

Dividends declared and paid in year                200,000                                   20,000

Revene and Expenses

Sales revenue                                                    3,500,000                                 900,000

Other revenue                                                      300,000                                    30,000

Cost of goods sold                       2,000,000                            400,000

Depreciation expense                     300,000                            100,000

Other expenses                               200,000                            150,000

                                                  15,600,000  15,600,000 4,300,000  4,300,000Hide

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

GET SOLUTION FOR THIS ASSIGNMENT

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers- Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Deliveryprimewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Confidential- It’s secure to place an order at primewritersbay.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
  • Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Herco Company purchased 70% of the outstanding voting share of the Wing Company for $ 850,000 in cash

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

publish a college research paper to share your technical knowledge and understanding with the rest of your profession

Suppose you have decided to publish a college research paper to share your technical knowledge and understanding with the rest of your profession. This research paper (a “journal article” when published), therefore, should be on a topic that is important and significant, and written for a college educated reading audience. You might want to browse through some journals to get ideas of what is being published today in your field of study. Be sure that you follow the magazine or journal’s instructions and conventions in submitting your paper/article for review.
Professionals write and publish today, and advanced college courses across the curriculum demand research papers. Therefore, educated professionals and students around the world share their research, insights, and new discoveries through journal articles. This assignment demands that you, as a writer, incorporate all of the skills, strategies, modes of writing, formats, etc. you have learned in this course and write a well-researched professional journal article which could be published when it is polished into a final draft.……………………………………………………………………………………………………

SEE SOLUTION BELOW

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

NO PLAGIARISM

Categories
Writers Solution

Ensure regaining deteriorating market share of SweetBite in Energy Drinks category: Practical ways of reviving an ailing Company.

 Assignment Details

Practical ways of reviving an ailing Company.

SweetBite
SweetBite is the largest player in Food & Beverages Industry in India. The Indian Food & Beverage Industry is marked by number of small players and a few large players controlling a market share of approximately 52%. This large chunk of Market share is controlled by three major players, SweetBite (15%), Ronald Beverages Ltd. (25%) and Khana Khazana Pvt. Ltd. (12%). The Green revolution and booming economy changed the fortunes of even the Regional Players who saw an unprecedented upsurge in revenues leading to Business expansion. This booming economy also led to changing Life Styles, especially in Metros and Tier II cities. Lured by this expanding Indian Food & Beverages Industry, a lot of MNCs started making their foray into Indian market. Even the Regional Players started focusing on Processed Food and Branded Beverages in these Metros and Tier II cities.
SweetBite has been a trusted name in Industry for almost four decades. Most of the brands owned by SweetBite were household names and commanded a leadership position in their category. However, this leadership was taken over by Ronald Beverages Ltd. In the last five years. In the recent years, all the top five companies made their foray into emerging category like Energy Drinks (in the last five years). The category is poised for a 30% annual growth given the fact that Energy Drink is a new concept in India. A comparative Analysis of Revenue figures is given in the table below (Figures in Rs. Crores):
Company Brand Name 2011-12 2012-13 2013-14 2014-15 2015-16
SweetBite Thirst 69 77 83 88 91
Ronald
Beverages Ltd. TipsyTop 65 72 84 105 153
Khana Khazana
Pvt. Ltd. High Up 15 16 18 20 27
Though SweetBite started the first with a bang and was the biggest player in this category, over the last three years Ronald Beverages Ltd. Took over the Leadership position. This leadership position in the first two years was on account of SweetBite’s takeover of the sole and significant Brand in the market in 2010 called Thirst, owned by an Indian Company named Indian Breweries Ltd.
However, the recent growth in Energy Drinks market was married with some controversies as well. Thirst was often targeted by other companies (though indirectly in their ad campaigns) as a Drink meant for uneducated followers because of high Caffeine content and its ill effects.
Ronald Beverages, on the other hand engaged in educating consumers about the alertness and energy associated with Energy Drinks. Simultaneously Ronald Beverages understood the Indian Market well and started to get associated with various sporting events ranging from Cricket to Hockey to Tennis etc. This added to TipsyTop’s popularity and revenue.
This shrinking margin (for Thirst) also led the Management to put a lid on Marketing efforts followed by a slash on R&D. This in turn resulted in attrition of key people in these departments. Employees at SweetBite (Thirst Division) started feeling ‘Chocked’ by restricted span of control.
Meanwhile, the take over of Thirst (owned by Indian Breweries) by SweetBite brought people from inside the organization together, yet the cultural issues prevailed. Since, the take over, the Management has been struggling with issues on Technological as well as Cultural front. Indian Breweries used improved technology and fostered a culture of achievement and performance. On the other hand, SweetBite was characterized by monopolistic and laid back attitude in every category that it was involved. It has been able to command wide market share only on account of First mover advantage. The decline of SweetBite got reflected in the last three years as evident from the figures. A recent internal and a market survey indicated the following:
Findings from Internal survey:
a. Clash of interest among Boss and Reportee; most of the Top Management designations held by SweetBite employees followed by employees in Middle and Junior Management from Indian Breweries.
b. Lack of appropriate skills needed for business expansion across levels – SweetBite Managers were living the Legacy of ‘Pioneer’ in the Industy. It was the ‘Pull’ Strategy, that worked in their favour in initial years, rather than aggressive ‘Market Driven’ strategy.
c. Low motivation among employees and a sense of insecurity post takeover.
Findings from Market Survey (including the consumer and supply chain):
a. Poor commission being given to Retailers. 58% of Retailers that were surveyed indicated lower commission being offered as compared to other companies. This was true in relative percentage terms as well, when compared with other categories like; soft drinks, Flavoured Milk, Butter Milk etc.
b. Irregular supply of the stock- A significant number of Retailers (56% of the sample population surveyed) were not happy with the stock availability at their stores. Most commonly found reason was – ‘SweetBite Area Managers have to be called and reminded for the stock’. Stock Out was a common phenomenon among Retailers.
c. Low Brand Visibility – Only 28% of the respondents could recollect having seen ‘Thirst’ in ads (both in Print and Broadcast Media) or at POP (Point of Purchase), as compared to 68% for TipsyTop. Ronald Beverage focused all its campaigns on Gen Y and was promoting TipsyTop on Music Channels (TVs and FM), Coffee Joints and Pubs.
d. Unavailability at the store – next-door- Most of the Respondents (62% of the sample population surveyed) expressed disappointment on account of rare availability of Thirst. Most of the times consumer would switch over instantly on the available Brand.
e. Lack of variety – 59% of the sample population surveyed expressed bad ‘After Taste Experience’ and rated TipsyTop higher in terms of taste and variety of flavours available.
You have to assume you are Rohit Kumar. The big question before you is to ensure regaining deteriorating market share of SweetBite in Energy Drinks category, considering the issues faced.
What will you do if you were Rohit Kumar?