- Your paper should be based on Food Inc.
- Focus your analysis on demonstrating how the filmmaker use film-specific rhetorical strategies in their attempt to advance their argument
- Don’t overlook an thorough discussion of the appeals
- Note the broad nature of these audiences because it will be important as you make a case for rhetorical effectiveness
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Tag: strategies
· Essay Topic: Develop your three strategies for ethical action. Explain each strategy in its own paragraph by associating with topics and issues covered in class (cases, discussion, theories, AICPA codes, and experience). Make sure to include an introduction and conclusion.
Categories
develop marketing mix strategies
- Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
- We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal it to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.
- Again, do not fall into the trap of simply reporting on the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.
- Always keep them in mind your product’s target market(s) from the previous paper when making your recommendations.
- You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
- Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question. Do not repeat the question. Headings should separate the sections.
Part 1
- Type of consumer offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
- Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Part 2
- Marketing channels & strategy. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
- Pricing strategy. Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
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Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Option 3: The Ritz-Carlton (pp. 424–425)
- Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies?
- Who are the top three competitors of The Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies.
- How does The Ritz-Carlton match up to competing hotels? What are its key differences?
- Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like The Ritz-Carlton.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
When developing strategies for not-for-profit and public health organizations, a needs/capacity assessment is performed.
1. Why must this special assessment be performed in lieu of another strategic alternative assessment, such as a SPACE analysis?
2. Provide a hypothetical example to show your rationale for the special assessment process. The example given is open for peer comment and discussion.
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A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.
Write 1 page thesis on the topic strategic management. Strategic Management Strategic Management Q1: Business-level strategies that Nike is pursuing Differentiation: Nike is robustly engaged in differentiating its products from those of competitors. This is evident when it paid millions of dollars to popular and successful sports icons such as Michael Jordan, Tiger Woods and Serena Williams to promote the sales of its products. The company focused on producing high quality shoes and other sports wear whose sales were promoted through “guerilla” marketing. This proactive approach resulted into increased 1998 revenues of $9.6 billion. Nike cements its business-level strategy with corporate strategy (diversification) to serve its customers better and increase its market share, thus higher revenue.
Focused differentiation: Nike also pursues focused differentiation strategy where it focuses on serving the sports segment by providing the best sports products than other players in the segment. Nike serves two major market segments: footwear and apparel market segments.
Q2: How Nike’s business level strategies changed the nature of industry competition
Nike utilized its competencies in design and marketing to penetrate new market segments. The company’s business-level strategies changed competition in the industry in that the company significantly reduced the threat of competition through acquisitions. The company resorted to purchasing other footwear companies that offered substitute products, for example, the company acquired Converse, Hurley International as well as Official Starter among others. Nike has made its products unique from those of competitors and relied on innovation for new product development. This has enabled the company to venture new markets. The company has used its competitive advantage over other competitors to stay on top of the market.
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A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.
You are to assume the role of marketing director for the new restaurant concept. You are required to produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:
1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary objectives (no more than two paragraphs)
2. Current market situation
a. Food trends (U.S.A.)
b. Full-service restaurants
c. Competition (direct/indirect)
d. Pricing
3. SWOT analysis (table format)
4. Objectives
a. Year 1
b. Year 2
5. Marketing strategy
a. Positioning (expand upon the value proposition in the opening paragraph above)
b. Targeting
c. Integrated marketing mix: four Ps (product, pricing, place, promotion)
6. Marketing controls: How will results be measured? How will marketing research be us
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Write 1 page thesis on the topic strategic management. Strategic Management Strategic Management Q1: Business-level strategies that Nike is pursuing Differentiation: Nike is robustly engaged in differentiating its products from those of competitors. This is evident when it paid millions of dollars to popular and successful sports icons such as Michael Jordan, Tiger Woods and Serena Williams to promote the sales of its products. The company focused on producing high quality shoes and other sports wear whose sales were promoted through “guerilla” marketing. This proactive approach resulted into increased 1998 revenues of $9.6 billion. Nike cements its business-level strategy with corporate strategy (diversification) to serve its customers better and increase its market share, thus higher revenue.
Focused differentiation: Nike also pursues focused differentiation strategy where it focuses on serving the sports segment by providing the best sports products than other players in the segment. Nike serves two major market segments: footwear and apparel market segments.
Q2: How Nike’s business level strategies changed the nature of industry competition
Nike utilized its competencies in design and marketing to penetrate new market segments. The company’s business-level strategies changed competition in the industry in that the company significantly reduced the threat of competition through acquisitions. The company resorted to purchasing other footwear companies that offered substitute products, for example, the company acquired Converse, Hurley International as well as Official Starter among others. Nike has made its products unique from those of competitors and relied on innovation for new product development. This has enabled the company to venture new markets. The company has used its competitive advantage over other competitors to stay on top of the market.