Tag: strategy

Categories
Writers Solution

Brand Strategy and Super Bowl Twitter Analytics Lab

Details: Brand Strategy and Super Bowl Twitter Analytics Lab

Image Source: Adweek.com

INTRODUCTION

2

Twitter popularity as 2nd screen

Infographic Source: Fortune, 2015

About Twitter

4

Twitter Stats (cont’d)

5

About Super Bowl Ads

6

Motivation • Cost per 30 seconds slot – 5 mil (CNNMoney, 2017). • Brand strategy in Super Bowl ads? Enhance &

reach. • The role of IS tools in this strategy?

– Analytics of audience (demographics, locations etc.). – Supplementary info for future decision making.

• What is the relationship between Social Media buzz around Super Bowl ads with ad ratings? – Twitter activities surrounding SB ads with USA Today

Index ratings (USA Today)?

http://admeter.usatoday.com/

3 Tweet Examples Those Budweiser commercials had me balling my eyes out!! #Budweiser #SuperBowl #horsepuppy #tearjerker

Thanks #CocaCola & #Cheerios for showing U.S. multicultural families and successfully including diverse markets #adbowl #AmericaIsBeautiful

Scarlett Johansson should realize that the only real flavor of #SodaStream is oppression http://t.co/QLpDD7vkXA #superbowl

Objective • Learn to extract valuable metrics from social

media data using MS Excel. • Know what insights are valuable to brands. • Simple introduction to (review on) descriptive

statistics, correlation, charts, regressions, and word clouds.

• Lab instructions become more vague as lab progresses to encourage student self learning.

9

Lab Setup • Download this presentation and watch VIDEO. • Download the SB 2014 spreadsheet — This is a

summary of actual tweets *downloaded using PHP and MySQL scripts (done prior).

• Download the doritos.txt tweet text file*. • You will need MS Excel with Data Analysis

ToolPak available. • Prepare a Word doc for submission.

Research Question • Start with research question:

– Is social media (Twitter) an effective tool for measuring brand performance (SB ads)?

• How? – Find a relationship between Twitter metrics and SB

performance. – If a relationship exists then social media may be a

valuable (real time, low cost) monitoring mechanism in addition to existing tools.

– In addition, social media provides rich feedback (WOM, influencer, competitors, etc.).

ANALYSIS

12

Analysis 1. Descriptive Statistics 2. Correlation Analysis 3. Charts (Bar chart and scatter plot) 4. OLS Regression 5. Word Cloud

SB 2014* Dataset

• Super Bowl 2014 Ads • 51 Ads • Contains social media measures and USA

Today index for each ad. • Measures extracted from downloading and

analyzing tweets for each ad.

*Seattle Seahawks beat Denver Broncos (43-8) 14

Dataset

15

Variables • USA Index – Super Bowl ad performance index from

USA Today. This is the outcome variable. • RT –retweets for each ad. • Tweet Count – tweets for each ad. • Unique sender – count of people talking about the

ad. • Pre-release – (1/0) whether this ad was release

before the Super Bowl game. • Celebrity – (1/0) whether a celebrity(s) is in the ad.

16

Descriptive Statistics 1. Open SB 2014 spreadsheet in Excel 2. Go to Data > Data Analysis > Descriptive Analysis 3. For the Input Range, highlight all the number cells

(including labels) but excluding Ad Name and brand columns.

Descriptive Statistics 4. Select ‘labels in first row’ and ‘summary

statistics’

Descriptive Statistics 5. Results appear in next Sheet. 6. Copy Result to Word doc.

Descriptive Statistics 7. Discuss result. Focus on average, min, max

for: – USA Index – Tweet count – Unique sender – RT

Correlation Analysis 1. Select Correlation then OK.

2. In the Correlation window, make sure all number cells are selected then click OK.

Correlation Analysis 3. Results will appear in next Sheet. 4. Discuss which variables are highly correlated. Why? 5. Copy Result to Word doc.

Bar Chart • Select the tweet count column and sort by largest to

smallest.

Bar Chart • Insert a Bar chart of ‘tweet count’ and ‘ad names’.

Discuss what you found. • Add to Word doc.

Scatter Plot • Do a Scatter Plot of ‘Tweet count with USA Index’

and discuss. Add the trend line. What does the trend imply? Add to Word doc.

What is OLS linear regression? • OLS Linear regression is the most basic and

commonly used predictive analysis. Regression estimates are used to describe data and to explain the relationship between one dependent variable (y) and one or more independent variables (x).

• At the center of the regression analysis is the task of fitting a single line through a scatter plot. The simplest form with one dependent and one independent variable is defined by the formula y = a + b*x. 26

1. Select Data Analysis and run regression. 2. Select USA Index for Y Range and all others (except

ad name, brand, and USA Index) for X Range. Select labels and confidence level at 95%. Then click OK.

OLS Regression (USA Index)

3. Copy to Word doc. OLS Regression (USA Index)

4. What to report? – Adjusted R-squared – Variables with p value < .10 (only unique senders)

5. Discuss Results. What variables can explain Y? You are expected to use your knowledge from your stats class here. What can you imply from this result?

OLS Regression (USA Index)

Word Cloud 1. Go to http://www.wordclouds.com/ 2. Click File->Open text file 3. Upload the ‘doritos’ tweet text file.

http://www.wordclouds.com/

Word Cloud 1. The word cloud for ‘doritos’ should appear

(see pic to the right). 2. Discuss word cloud. 3. Why are certain terms

more frequently used? 4. How can doritos use this

strategically?

Summary Paragraph • Write a summary paragraph for lab. • Describe what you have learned. • What IS tools are used? • How does this lab help you to understand the

relationship between organizational strategy and IS tools?

• How can these tools/techniques help with decision making?

• Can this be applied in your future career? 32

SUBMISSION

33

Lab Submission • In a Word doc, insert the following:

1. Descriptive Statistics 2. Correlation 3. 2 Charts (Bar Chart and Scatter Plot) 4. Regression Result 5. Word Cloud 6. Summary paragraph

• Organize well to help easier grading == higher scores. • Submit on canvas

END

  • Brand Strategy and Super Bowl Twitter Analytics Lab
  • introduction
  • Twitter popularity as 2nd screen
  • About Twitter
  • Twitter Stats (cont’d)
  • About Super Bowl Ads
  • Motivation
  • 3 Tweet Examples
  • Objective
  • Lab Setup
  • Research Question
  • analysis
  • Analysis
  • SB 2014* Dataset
  • Dataset
  • Variables
  • Descriptive Statistics
  • Descriptive Statistics
  • Descriptive Statistics
  • Descriptive Statistics
  • Correlation Analysis
  • Correlation Analysis
  • Bar Chart
  • Bar Chart
  • Scatter Plot
  • What is OLS linear regression?
  • OLS Regression (USA Index)
  • OLS Regression (USA Index)
  • OLS Regression (USA Index)
  • Word Cloud
  • Word Cloud
  • Summary Paragraph
  • submission
  • Lab Submission
Order from Academic Writers Bay
Categories
Writers Solution

You will develop an all-else-constant strategy

This short paper sets up the assumptions portion of your research that will be used in paper 3. The focus is on “all else constant.” You will develop an all-else-constant strategy.

The two states you will consider for both this assignment and paper 3 are Pennsylvania and Ohio.  THIS PAPER IS TO CONCERN 2020 ONLY.

This assignment involves three elements.

Element 1. Discuss, in general, the all-else-constant concept. Why is it so important to economic analysis?

Element 2. Discuss in general the things that might affect infection rates OTHER THAN state restrictive/non-restrictive policies among states.  Outside sources with citations needed. PLEASE USE FREE SOURCES THAT EVERYONE CAN ACCESS EASILY, DO NOT USE SOURCES THAT REQUIRE SUBSCRIPTIONS OR MONEY.

Element 3. Consider your Element 2 discussion. Describe the steps you might take to satisfy the “all else constant” requirements of your paper 3 analysis for Pennsylvania and Ohio. Choose a few of the factors mentioned in element 2.  You must compare the factors you choose to analyze, based on element 2 and this must be based on research. You are comparing these factors across the two states. These include things that might be similar in the two states and therefore are constant. These need to be listed with reference to the sources you use. In addition, list factors that you have to ASSUME are constant, that you will need caveats for in your paper 3 analysis. Summarize your all-else-constant strategy.

MLA FORMAT FRO IN-TEXT CITATION AND WORK CITED PAGE!

Please delineate your sections with subheadings. As usual, proper citation methodology is mandatory. 

PAPER 3 DIRECTIONS:

Part 3, is your analysis. Therefore no citation is required. This is your own original analysis. Here are the elements:

Your states are Pennsylvania and Ohio. Please only analyze 2020  

Element 1. Using the Johns Hopkins University data 

(copy and paste the links below next to each state to get the information)

 Ohio: https://coronavirus.jhu.edu/data/state-timeline/new-confirmed-cases/ohio

 Pennsylvania: https://coronavirus.jhu.edu/data/state-timeline/new-confirmed-cases/pennsylvania

investigate for possible correlations between state restrictive/non-restrictive policies and infection rates. Look at trends, not just individual data points. You must present explicit data for infections, not just words, and specific policy implementations. Consider that some periods might have different results than others. THERE ARE NO RIGHT OR WRONG ANSWERS as long as the analysis is done thoroughly. There may be a relationship or there may not be. This is strictly positive analysis and must be objective. End this section with your research observations regarding whether or not there is a relationship between policy and infection rates. Element 2. In Paper 2 you listed factors that you held constant BY ASSUMPTION as well as similarities which were truly constant. In this element you will explain how those assumptions, not the actually constant, might bias your results. Might your outcome have been different if you didn’t impose the all else constant assumption. This is essentially a caveat to your results. Element 3. Based solely on your analysis, do you conclude, or not conclude, that the types of policies used by the states can help the economy?

WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class on You will develop an all-else-constant strategy

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

Explain the difficulties in
implementing the strategy or the reason managers said the strategy was
selected.

(the article
you select must be from 2018 or newer.)
– Select an article from Business Week, Forbes, or Wall Street Journal that you
think describes a strategic initiative for a company in a case where a company is
pursuing one of the strategies discussed in Chapter 7. Answer these questions
and be specific.
o What specific strategy was selected? Explain the difficulties in
implementing the strategy or the reason managers said the strategy was
selected.
o Based on what you know about the company, was this a good strategic
move? Why?
– Select an article from Business Week, Forbes or Wall Street Journal that you
think describes a strategic initiative for a company in a case where a company is

pursuing some type of international strategy. Answer these questions above for
that company and be specific

GET THE COMPLETED ASSIGNMENT

ASSIGNMENT COMPLETED AT CapitalEssayWriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com on Explain the difficulties in
implementing the strategy or the reason managers said the strategy was
selected.

NO PLAGIARISM, Get impressive Grades in Your Academic Work

Categories
Writers Solution

Intervention Strategy- Mentoring

Intervention Strategy- Mentoring

Have you ever had a mentor?

What was the purpose and duration of the relationship?

How did the mentor help you?

What agreements did you make about the mentoring relationship?

 How did you get started, how often did you meet, and what role did the mentor take?

What did that experience mean to you?

What do you think makes a good mentor?

GET THE COMPLETED ASSIGNMENT

ASSIGNMENT COMPLETED AT CapitalEssayWriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com on Intervention Strategy- Mentoring

NO PLAGIARISM, Get impressive Grades in Your Academic Work

Categories
Writers Solution

Ethics and moral responsibilities involved with a controversial marketing strategy

Instructions

For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years. Then, provide a written response to each of the items listed below.

  1. In your own words, how would you describe the marketing techniques used in the article you chose?
  2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors.
  3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position.
  4. As a leader of an organization, would you allow this type of marketing? Explain your reasoning.

Your completed assignment should be a minimum of two pages in length. You must use a minimum of one academic or peer-reviewed source. The How to Find Peer Reviewed Sources video from the CSU Online Library may help with your search efforts. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

GET THE COMPLETED ASSIGNMENT

ASSIGNMENT COMPLETED AT CapitalEssayWriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com on Ethics and moral responsibilities involved with a controversial marketing strategy

NO PLAGIARISM, Get impressive Grades in Your Academic Work

Categories
Writers Solution

State the research question and explain the research strategy for answering that question.

Competency

Design a research strategy in order to answer a research question.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You are a first-year graduate student. You are taking a graduate course on research and writing. In this assignment, your professor has asked you to design a research strategy for a research question and write the Methods section of a research paper. 

7-9 pages

Instructions

In a paper for your professor, create a methods section for a research study:

  • State the research question and explain the research strategy for answering that question. Will it follow a quantitative, qualitative, or mixed method strategy? Explain why the strategy was chosen. If possible, use research to justify the choice.
  • Detail the steps that will need to be followed for the above strategy and what will need to be considered.
  • Explain the plan for collecting data:
  • What type(s) of data will be collected and how much?
  • Where will you get data?
  • How will the data be analyzed and interpreted?

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on State the research question and explain the research strategy for answering that question.

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

Strategy White Paper about Digital Piracy

Suggested structure for the Strategy White Paper about Digital Piracy:

  1. Overview of the cybercrime (Digital Piracy)
    o What is it
    o Why it might occur
    o It’s impact and outcomes
    o Who are the victims and offenders
    o What is the rate of this crime in Australia
  2. Overview of situational crime prevention
    o Strengths and limitations, generally
  3. Highlight the existing prevention strategies and their strengths/limitations/challenges in terms of each of the below situational crime prevention techniques:
    o Increasing the effort to offend
    o Increasing the perceived risk of offending
    o Reducing the reward of offending
    o Reducing offender provocation
    o Removing excuses
  4. Discuss how techniques could be improved in the future, or where more research is necessary to understand the efficacy of prevention strategies. Highlight important considerations for the development of useful prevention strategies (i.e., pathways to offending, and how prevention strategies may best target those risk factors), and how some of the other strategies may be better employed (i.e., other primary, secondary or tertiary strategies)
    Can use some references from this link
    https://www.zotero.org/groups/4693532/crimdigitalpiracy/items/AS38TI5Q/item-list

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on Strategy White Paper about Digital Piracy

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience

Assessment Weight: 50 total marks
Instructions:
• All questions must be answered by using the answer boxes provided in this paper.
• Completed answers must be submitted to Blackboard by the published due date and time.
Please ensure you follow the submission instructions at the end of this paper.
Purpose:
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit.

Question 1 (7 marks)
A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience. Discuss why this situation could arise, and what must an organisation do, to ensure a positive digital customer experience. Use peer-reviewed referencing support to justify your solution (200-250 Words)
ANSWER: ** Answer box will enlarge as you type
Question 2 (7 marks)
How and why are KPI’s used as a tool to measure the success of an organisation’s digital presence. Use examples of digital KPI’s used by digital or internet organisations to support your solution. Furthermore, your solution should be supported with appropriate peer-reviewed support referencing (200-250 Words).
ANSWER:
Question 3 (7 marks)
Why would a business re-engineer their information system? Furthermore, identify and discuss some positive aspects of re-engineering, but also the potential pitfalls of undertaking such a major infrastructure change. Use peer-reviewed support to justify your solution (200-250 Words).
ANSWER:
Question 4 (7 marks)
How can an organisation use their information system to prevent employees from making inappropriate procurements or fraudulent purchases? Discuss and justify your answer with peer-reviewed support (200-250 Words).
ANSWER:
Question 5 (11 marks)
Identify and discuss the key change management issues that an organisation should address when undertaking a major structural change to a business operating model or changes within their information system or technology processes. Use peer-reviewed support within your solution, to justify (450-500 Words).
ANSWER:
Question 6 (11 marks)
When organisations need to develop a need idea or product, they may establish a project management team to complete the task. What are the problems or pitfalls they can develop, that ultimately leads to the project not being completed, and becoming a financial burden to the organisation. Using examples to discuss potential issues that can develop, and measures that may reduce these risks. Use peer-reviewed support within your solution to justify your answer. (450-500 Words).
ANSWER:
END OF FINAL ASSESSMENT
Submission instructions:
• Save submission with your STUDENT ID NUMBER and UNIT CODE e.g. WTG8650 HC3152
• Submission must be in MICROSOFT WORD format only
• Upload your submission to the appropriate link on Blackboard
• You have two attempts to submit your assessment with only the final submission being marked.
Please ensure your submission is the correct document as special consideration is not given if you make a mistake.
• All submissions are automatically passed through SafeAssign to assess academic integrity

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

Why is employee training and development an important business strategy? 

Assignment Questions

2 pages. given below are the questions and attached the readings link. You must use them. Due in 24 hours

Assignment Content

1. Why is employee training and development an important business strategy? 
2. How would you differentiate training and development?
3. What are some of the areas where organizations fail to achieve success with their training initiatives?  
4. Which adult learning principle resonated with you based on your own adult learning experience?
5. What do you see as the key elements in ensuring organizations are successful in executing development programs?

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on Why is employee training and development an important business strategy? 

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH

Categories
Writers Solution

Identifying a Company’s Strategy—What to Look For

In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program. 

Be sure to choose a specific company! Use bullets or paragraphs for each question! Include the citation and reference so I will be able to review the strategic plan online.  

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.

Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

  • Clearly states where the organization is going and how it will get there
  • Evaluates the organization’s external and internal environments
  • Includes a people plan and addresses achievement of a diverse workforce
  • Includes corporate social responsibility and environmental sustainability

WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU

GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class

CLICK HERE TO MAKE YOUR ORDER on Identifying a Company’s Strategy—What to Look For

Are You looking for Assignment and Homework Writing help? We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism.

TO BE RE-WRITTEN FROM THE SCRATCH