In every learning environment, instructors are faced with a multitude of challenges regardless of the age of the students. Students may be disengaged in the lesson, come unprepared, or even disrupt the instructional setting. Think of a particular situation and one instructional strategy that you could use to improve student learning and the instructional setting. Consider the different learning theories you have been exploring. Which learning theory best supports the strategy that you suggest? Be sure to support your strategy and evidence with readings from the text or another reliable source.
For this Assignment you will:
Introduce the learning challenge briefly and how it might impact the class (1 paragraph). Describe a specific instructional strategy that is based on a learning theory that could be used to improve the learning and motivation of the student and/or the classroom environment (1-2 paragraphs). Explain how the strategy is related to a specific and prominent theory of learning, development, and motivation and why you chose this strategy over others (1-2 paragraphs). Describe how you will assess the effectiveness of the strategy and why your assessment is appropriate to the setting. (1-2 paragraphs). Create your assignment in Microsoft® Word® and use APA style for formatting (including a cover page and running header), citations, and references.
Please note: This is a short, focused assignment that should contain a maximum of 7 paragraphs. It should be no longer than 2½ pages (double spaced), excluding cover page and references
Review the Financial Times video and use the resource-based view of international business strategy (IBS) by addressing the following:
Evaluate Sony’s five-year performance versus major global rivals, both financial and strategic positioning.
Characterize the salient aspects of the global audio and video equipment and consumer electronics industry value chain.
Conduct a VRIO analysis of Sony’s major resources and competencies within its value chain.
Do any competencies reach the “core” or “distinctive” level over rivals? How do these relate to their chosen generic strategy and value chain activities?
Summarize Sony’s strengths and weaknesses. What are the strategic implications for Sony’s future IBS?
Suggested Resources:
Sony 2012 Annual Report and company website
Library Databases:
Company information: OneSource and Value Line
Industry information: Net Advantage and MarketLine
Commentary may includeReuters, WSJ, Financial Times, or industry-related publications
· Develop a critical awareness and understanding of strategy and its relevance and application to different contexts.
The learning outcomes assessed in this assignment include the student’s ability to:
· Demonstrate a critical understanding of fundamental, contemporary strategic theories and concepts.
· Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts
· Assess alternative approaches to strategy and justify particular courses of action
· Evaluate the implications of strategic decisions within different organisational and cultural contexts.
Assessment Specification:
Word Limit: 3,500 words
Weighting: 100%
Assignment Instrument: Report
Anonymous Marking: Yes
Submission Date:
Assignment Question:
Diet One:
Create a strategic profile of a company of your choice, and then evaluate that company’s current strategy in action. Finally identify and develop a strategic recommendation that you believe would significantly enhance the company’s performance in the market place.
Your assignment must be written as a business report format and should specifically address the following four sections.
· Section 1: Introduction. Introduce your report, the subject, the company and outline the structure to your answer. Within this, you are expected to outline the company’s market position, their recent performance, their competitive and the strategic direction they are moving in. (20%)
· Section 2: Evaluation. Develop a comprehensive strategic analysis of your chosen company. You are required to apply a variety of complimentary strategic frameworks (minimum of 5) in developing your analysis of the company, and its internal and external business environments. (40%)
· Section 3: Strategic Option. Develop a critical discussion around a viable and relevant strategic option for your organisation, that you feel can improve business performance. This discussion must draw from the profile and analysis (developed in sections 1 & 2) and should clearly demonstrate the merits, impact implications and risks of your proposed option is likely to have. (30%)
· Section 4: Conclusions. Draw specific conclusions about the strength of the organisation and your report. (10%)
Indicative Answer, Advice and Structure
An effective answer should consider the following:
In selecting the company students should consider choosing one that will have extensive information relating to it freely and readily available, for example, in the business/financial press, company reports, industry/market surveys and other such sources.
The assignment might be focused at the corporate organisational level (e.g. Diageo, Tesco, BT, Ag Barr or the IAG Group), or at a division/strategic business unit (SBU) level of the organisation (e.g. IAG’s British Airways Division). If a SME business is selected, be aware that information relating to it may not be as extensive or publicly available. You must ensure that a comparable range of data is accessible, which can be utilised and referenced within the report.
It is strongly advised that you agree the organisation that you are going to focus on, with your seminar tutor, well in advance.
The structure and indicative content of the report should be based upon the following main sections:
· Title Page – Matriculation number, title of the report, date and word count.
· Table of Contents – List of main section headings, sub-headings and page numbers.
· Introduction – Give an outline profile of your (chosen) organisation and the competitive business environment they operate within. Cover position, performance data, who the direct competitors are and the current strategy. This section should also provide an intended study path for your report, it’s purpose and the direction you intend to take and what structure you will adopt to deliver an effective answer to the question.
· Strategic Evaluation – A detailed profile of the organisation outlining the nature, scale and scope of the business and its core activities. Consider the competitive market it operates within clearly explaining the central elements of its competitive advantage.
· Develop a detailed profile and then analysis of the organisation’s internal and external contexts, by applying and analysing theoretical strategic frameworks used within the module (such as VRIO, Resources and Capabilities, the Strategic Clock, SWOT, PESTEL, Value Chain, Life Cycles, Porters 5 Forces, industry KFS and the Boston Matrix). Emphasis should be put upon understanding the practicalities and reality of the market conditions your organisation operates within.
· Strategic Option – From your strategic analysis (section 2) identify a strategic option, that your organisation could consider for the future. This may be in areas such as; Innovation, International development, C.S.R, Sustainability, Divestments or Integration.
· Choose a strategic option that you firmly believe will make a real difference to the organisation’s future performance. Explore and discuss the impact and implications of this option on the organisation, its key stakeholders, its market, and competitors. Use similar analysis and evaluation techniques (as employed in section 2) to generate substance and credence for your position.
· Conclusion – Extract the core outcomes from your report that relate significantly to the organisation’s strategic position and future competitiveness. Ensure that you include your key recommendation for the company and remind the reader of the key points regarding its strategic impact, specific benefits, implications and risks.
· References – A full listing of all academic citations and other sources of information, presented in the Harvard system of referencing.
· Appendices – Additional pages in support of information detailed within the main text of the report.
Your report MUST make extensive use and application of a variety of different appropriate strategic management frameworks used within the module (not just confined to those suggested within the indicative content above) and from associated reading of the subject (both textbooks and academic journals). There must also be demonstrable evidence of secondary based research in relation to the organisation and its strategic context.
Full reference details must be included in respect to the academic literature and all other sources of information used (reference to and use of material from such sites as Wikipedia are NOT acceptable).
This business management report should be presented in an appropriate and professional style with a coherent structure, logic and connected line of analysis, evaluation and reasoning.
NOTES WHICH APPLY TO DIETS 1, 2 and 3:
Plagiarism and the use of ‘Turnitin’
Plagiarism occurs when someone copies or reproduces another person’s words or ideas and presents them as their own with no proper acknowledgement via citation and referencing. In various universities students have been heavily penalised where plagiarism has been found. To ensure that you are not at risk of being accused of plagiarism you must always declare all the sources from which you have obtained material or ideas. Students should consult their student handbook for details of the manner in which plagiarism cases are dealt with at QMU. The appropriate section is to be found in the student handbook in Regulations, Section 24. http://www.qmu/quality/documents/Regulations-2010.pdf
QMU provides ‘Turnitin’ as an academic resource to allow students to consider how they use secondary literature – this includes material from the internet, journals magazines, books and any other form of printed material. This enables you to check your own work to see if it is faulty. Students are advised that it is their responsibility to engage with Turnitin. Students must make a final Turnitin report via that module’s WebCT site. Reference will be made to this report if staff marking your work suspect there is plagiarism. In addition, students should be aware that where staff suspect plagiarism or the purchase of assignments, Turnitin and a wide variety of other resources will be used to check work.
Attendance Policy
Undergraduate students in the School of Business, Enterprise and Management must attend a minimum of 75% of interactive classes (i.e. all classes except lectures)
Extensions
Extensions are only granted for extenuating circumstances that are beyond a student’s control. In general, though not exclusively, extenuating circumstances will be of a medical or personal nature affecting the student for a period of time and/or during assessment. Examples include, but are not limited to, a serious illness, accident or bereavement. Independent documented evidence is required in advance of the exam/submission date. Students who consider they have suffered from circumstances beyond their control; who wish to apply for an extension on the grounds of extenuating circumstances should refer to the Extenuating Circumstances Guidelines available on the internet at www.qmu.ac.uk/quality, or from the School Office.
Word limits
The word limit for an assignment is part of the assessment criteria. There is a tolerance of 10% in excess of the word limit (e.g. 4000 word limit = + 400 words). Under QMU regulations, any excess over the word limit beyond the 10% will result in a maximum mark of 40%. You should state the number of words on the front of your assessment.
Late submission of assignment
If assignments are submitted after the due date but within one calendar week (i.e. up to 6 days after the submission date) a maximum mark of 40% can be achieved. If submitted after one calendar week (i.e. 7 days or more) a mark of 0% will be awarded.
ASSESSMENT FEEDBACK PRO-FORMA
Student Matriculation No: 00000000
Module Title & Code: Exploring Strategy – B3132
Assignment 1: Report – Weighting 100%
Criteria
Comments/Feedback
Introduction (20%)Sets Context and Profile. – Clearly identifies the task, develops subject and question context, develops a coherent, critical and connected line of argument and sticks to the point.
Knowledge & Content (70%)Use of frameworks, examples, theories, facts and research evidence are relevant and back-up and illustrate what is being said.Strategic Analysis 40%Strategic Option 30%
Conclusions & Style (10%)Provides specific conclusions about the strength of the organisations position and future.Presentation and Academic Style
Action point(s)Summary, to include guidance for improving practice
Marker: Date:
Moderator: Date:
Mark / Grade:
Students are reminded that the grade indicated is PROVISIONAL only. It must be confirmed by the External Examiner and ratified by the Board of Examiners. Please contact the internal examiner if you wish to discuss your feedback
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Assignment Overview: MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS
Strategies and Target Marketing
While online shopping had been growing over the last decade, 2020’s pandemic and lockdowns propelled the activity to new heights. We will use this case to look at how online vs. in-store shopping is presented.
Case 3 Resources
Target Market (2021)
The Nature and Functions of Distribution (Place) (2021)
Using Supply Chain Management to Increase Efficiency and Customer Satisfaction (2021)
Promotion Strategy (2021)
Sales Promotion (2021)
The Huge Impact of Advertising (2021)
Online Shopping vs In Store Shopping – Infographics (2021)
Case Assignment
Online vs. In-Store
Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research marketing strategy, and target marketing for online vs. store-based business.
Company Background
Select a business that has both online and physical stores. Provide a background of the company; define the target market. Cite and reference your sources. (1/2 page) IBISWorld, used in Module 1, may be a good resource.
The In-Store Experience
Research how the company promotes its store. Look to social media, traditional marketing, and articles about the store’s strategy. Provide an overview of how the store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Online Shopping
Research how the company promotes its online shopping. Look to social media, its online store, and articles about the site’s strategy. Provide an overview of how the online store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)
Making Connections
Based on the research above, compare and contrast how the company markets its two shopping situations. Provide rationale. Cite and reference your sources. (1/2 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
In a 3-5-page, APA-formatted written report, address the following concepts by providing in-depth analysis and details pertaining to implementation and planning: with reference and citation
What contributes to the complexity of a cloud strategy?
How does tactical adoption of cloud services differ from a coordinated cloud strategy?
What are the major reasons for sourcing and what types of work are not readily outsourced offshore?
What security consideration should be taken into consideration when selecting or implementing a cloud strategy?
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Examine cloud service and regulation requirements and an organizational strategy when using cloud provides. Additionally, students will examine the risk and reward trade-offs of using cloud computing services and some of the security risks with moving to the cloud. Examine regulatory requirements needed to be applied to the cloud service provider. Define the risks and rewards of cloud computing. Discover the importance of a strategic approach to cloud computing adoption. Recognize cloud governance components and mitigating cloud security risks
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For this scholarly activity, develop a supporting human resource (HR) plan for an organizational strategy by completing the following tasks:
Research a company that has undergone (or attempted to undergo) a shift in organization or culture within the past five years. This shift must have been a result of innovation. Some examples of companies that have gone through this change are Apple, General Motors, Marvel, Delta Airlines, Starbucks, Old Spice, J. Crew, CBS, Pabst Blue Ribbon, Nintendo, Converse, Lego, and Lacoste.
Describe the organization or culture before and after the shift. Has the shift been successful (e.g., made the company more profitable or influenced the employees to be more productive employees), or did the shift fail?
Layout the human resource plan you would suggest for the company you have chosen. Explain your choices.
Your analysis of a company and proposed HR plan should consist of a minimum of three pages (maximum of four) of text. You are required to use at least one outside source to support your explanation and plan. Your scholarly submission should be formatted in accordance with APA style
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Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2022) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1.Incorporate our course (Thompson text) work for the week and dDevelop your analysis by responding to the following questions:
Does Apple’s strategy seem to set it apart from rivals?
Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
What is there about Apple’s strategy that can lead to sustainable competitive advantage?
Submission Details:
Your analysis should be 500 words or less.
Incorporate a minimum of at least our course Thompson 2022 Text and one non-course scholarly/peer-reviewed sources in your paper to support your analysis.
All written assignments must be formatted ini APA, and include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines
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Read: Pragmatic Strategy: Strategy as Purposeful Emergence, pp. 127-230. Dealing with the triple bottom line of material/technical resources, intelligence and cognition, and relationships among people and living systems of the earth (wuli, shili and renli).
QUESTION 1: Please choose and describe one of the reasons that systems surprise us. Meadow devotes a short section of chapter 4 to each of these. Please describe carefully the nature of surprise and give at least one example.
(if that link doesnt work try this https://pdfgoal.com/downloads/the_big_pivot_radically_practical_strategies_for_a_hotter_scarcer_and_more_open_world_pdf)
Questions on Return on Investment (from the reading in The Big Pivot)
QUESTION 2: What is wrong with using hurdle rates (for return on investment (ROI) and internal rate of return (IRR) for assessing corporate investments”? Is this practice widespread”? If these must be used, how can they be modified to best address intangible issues, such as early investments in sustainability strategies?
Changing Incentives (based on the big pivot)
Changing the incentives in organizations to favor long-term sustainability efforts seems to require new ways of thinking. There are many forms that “incentives” could take.
QUESTION 3: Can you think of at least one (outlined in the book or your own thought) that might be implemented in the place you work or have worked or a hypothetical organization? In your response, note the kinds of resistance4 that might arise to such a change? How can such resistance be dealt with?
USE VIDEO FOR BELOW QUESTION:The Seventh Generation Case
Seventh Generation Case: After watching the case videos and reading chapter 5 in Pragmatic strategy
QUESTION 4: please answer: Did the Seventh Generation Company adhere to the principle of Li, and manage the principles of wuli, shili, and renli? Please take a position and support it!!
Prinicple of Li: to engage, cope, to serve, to organize, order, manage. As a noun, “the pattern in jade” methods of inquiry, the natural order of things.
Managing material/technical conditions(wuli)
Managing its paradigms, its ways of making sense of things, its framing of problems (shili)
Managing its relationships, sense of trust and care with customers and among employees etc (renli)
You can be creative here and there are most likely many ways to apply the above delineation. The main point is to see whether they did a good job of managing of making things better, etc (ie.., of Li
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The last decade has seen the rise of social media and the decline of traditional news sources. According to Rebekah Iliff, Chief Strategy Officer for AirPR (2014), “the implications of technology and other various drivers (the economic downturn and self-publishing, for example) have affected PR in ways that have yet to fully be discovered.”
Please read the quote above and write an essay that explains how you see public relations changing in the face of these and other trends and what public relations professionals can do to adapt. You should use academic sources, as well as personal insight and experience, to support your argument.
Please make sure to use professional ideas about public relations.Thank you for helping me. If you have any question, please let me know!
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