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Dell EMC Case Study

Strategic CRM

Part A: Dell EMC Case Study

Dell EMC, part of Dell Technologies, is an IT services company that helps organizations modernize, automate, and transform their data centers using converged infrastructure, server, storage, and data protection technologies. The Austin, Texas-based company can create hybrid clouds and transform businesses through the creation of cloud-native applications and Big Data solutions. It service’s customers, including 98 percent of the Fortune 500, across 180 countries.

THE CHALLENGE

While its customer roster is indeed impressive, 70 percent of its marketable B2B contacts were inactive. In fact, 43 percent never engaged with marketing emails that Dell EMC sent.

Dell EMC was faced with a decision to remove contacts or implement a CRM strategy to drive re-engagement and increase revenue. It chose the latter, and in November it paired up with marketing solutions provider Epsilon to identify trends involving its inactive segments based on campaign type.

THE INSIGHT

Dell EMC had been trending a quarter-over-quarter decline in email metrics and had decided to work with Epsilon to leverage the power of engagement segmentation, which is how the company discovered an iceberg of non-engagers and a correlating decrease in sales opportunities.

SUBMISSION TASKS:

You are the Chief Revenue Officer of Dell EMC and have been tasked with developing and implementing the CRM strategy to achieve the business objective of driving engagement and increasing revenue. Provide a thorough and detailed business report outlining how you would achieve the business objective with the report being broken down into the following main components.

1. Strategy – a detailed description of the CRM strategy you are recommending and an outline of your rationale and the research-based analysis supporting your selection.

2. Tactics/Techniques – a detailed description of the marketing techniques you would implement to support the CRM strategy.

3. Implementation – a detailed description of how you would implement the new CRM strategy, the CRM platform, and any other marketing technologies/tools, you would use.

4. Reference Materials/Sources

BONUS MARKS:

5 bonus marks are available based on following instructions in this assignment, organization and professionalism of your report, and clarity in expressing your ideas.

Instructions

Download the attachment to this assignment.

1. The instructions in the attachment tell you the exact steps required to complete this case study assignment.

2. There are bonus marks for spelling, grammar, professionalism and clarity of ideas demonstrated in the report submitted.

You will submit one Word file for this assignment and it will be in a professional business report format that includes references as required. If you have made multiple submissions, I will only grade the last report submitted.

Remember, there are marks awarded for good organization of information so please ensure you’re happy with the quality and completeness of your submission before the assignment close

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Theoretical Topic: Value of the Study

Assignment Details:

Theoretical Topic: Value of the Study

Complete the following steps:

  1. Using the Doctoral Library, locate 4 peer-reviewed (journal-length) sources that report empirical studies associated with your selected theoretical topic.
  2. Download the articles.
  3. Prepare descriptions for each that indicate the value of the study in understanding your own dissertation research ideas.

In 4–6 pages, address the following:

  • Title indicating the selected theoretical topic
  • Complete reference of each source in APA format
  • Study author’s abstract (copy and paste directly from the source into your paper)
  • Your description regarding the value of this empirical study for your own dissertation research process

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Individual Project Rubric

The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.

ExpectationPoints PossiblePoints EarnedComments
Assignment-specific: Identifies an appropriate theoretical domain23
Assignment-specific: Includes journal-length reports of empirical studies and located at least 4 new sources (not those within the course) that were related to the topic23
Assignment-specific: Studies and includes the author’s abstract23
Assignment-specific: Includes a description regarding the value of this empirical study for their own dissertation research process23
Assignment-specific: Demonstrates the utilization of the course readings and other scholarly or professional materials to complete the assignment23
Professional language: Contains accurate grammar, spelling, and punctuation with few or no errors (APA formatting or the style specified in the assignment is required.)10
Total Points125
Total Points Earned

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Assume you wish to study the influence of high school principals’ leadership styles and academic achievement in their schools in your state.

Assessment Description

Qualitative research tends to use small samples to examine a problem instead of using large samples as in quantitative research. With fewer people in the sample, it is important for the participants to be information-rich informants. With that in mind, consider the strengths and weaknesses of purposeful, convenience, and random sampling approaches in qualitative research. Then, assume you are an automobile manufacturing executive tasked with increasing sales in your state. You wish to do a qualitative study to obtain the perspective of sales personnel regarding an incentive program you implemented at a few dealerships that quantitatively proved to be successful. What sampling approach would you use to identify and select the 12-15 information-rich personnel from the target population? What eligibility criteria would you use in addition to being sales personnel in a dealership of this manufacturer in the given state? What logistic difficulties would you anticipate in drawing your sample? Explain your answers.

Topic 4 DQ 2

Assessment Description

Assume you wish to study the influence of high school principals’ leadership styles and academic achievement in their schools in your state. How would you sample 12-15 potential participants for a single case study using convenience sampling and purposeful sampling? What factors would make you choose one approach over the other? Why? What logistic difficulties could you expect in drawing the sample?

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Osteology is the study of the structure and function of the skeleton and bony structures

1

ANTH-12 Osteology Research Assignment/Essay

Prompt: Osteology is the study of the structure and function of the skeleton and bony structures. Since hominin are only discovered as fossilized remains, the study of their bones and skeletons is very important for our understanding of human evolution! For this assignment, each student will write a short research paper on a hominin osteological feature (i.e. a bone or skeletal structure) of their choice. Students should pick a feature that is both interesting to them and important for our evolution. Look for skeletal features that aid in things like locomotion, bipedalism, and tool making etc. In the paper, students should describe the bone or skeletal trait in detail and explain how and why it is important to human evolution. Students may also want to include a discussion of key fossil hominin finds that feature their chosen subject. In addition, students are expected to include a detailed hand drawing of their chosen osteology feature to accompany their research paper. This drawing can be embedded in the submitted word document or included as a separate upload. A minimum of 3-4 scholarly references are required; non-academic sources are categorically not appropriate references. All references should be parenthetically cited and included in a works cited page at the end. Example of a topic: hyoid bone, calcaneus, non-opposable hallux, foot arch (tarsal and metatarsal bones), pelvis, knee joints, femur, vertebral column, thumb metacarpal, dentition/molars, wrist bones, clavicle, finger phalanges, hip joints, sagittal crest, bone density, etc. Due: Saturday, April 10th by 11:59pm PT. Submission: Online on Canvas Requirements: About 3 pages (approximately 600-650 words, not including bibliography page) Works Cited Page/Bibliography (3-4 citations) Drawing of bone (can be embedded in word document) Total Points: 20 points How to structure an essay: Introduction Thesis statement (A thesis statement is composed on three parts: context, subject and claim!) Body Paragraphs Conclusion How to Research: Website based internet sources are not a legitimate basis of information for this paper. Instead, try these sources: SJSU Library: https://libguides.sjsu.edu/sb.php?subject_id=2686 Google Scholar: https://scholar.google.com

Ø Example search: “human evolution hyoid bone”

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Describe the methods you use to study for tests. Which methods seem to work most effectively for you? How might interleaving improve your memory?

Take Test: Unit IV Assessment

QUESTION 1

  1. In thinking about a typical day, describe how you use each of the following types of memory: nondeclarative, episodic, and semantic.

Your response must be at least 75 words in length.

QUESTION 2

  1. Describe the methods you use to study for tests. Which methods seem to work most effectively for you? How might interleaving improve your memory?

QUESTION 3

  1. Using the principles of operant conditioning, suggest at least three strategies for reducing the significant problem in society of drug use.

QUESTION 4

  1. Explain your definition of learning, and describe one learning experience you have had using observation.

QUESTION 5

  1. Choose one theory of intelligence presented in this unit, and explain what it means in your own words. What are the common characteristics of intelligent behavior? How can you tell if someone is intelligent?

QUESTION 6

  1. Academicians studying decision-making generally fall into one of two camps. Those in the first camp believe that humans are essentially irrational and tend to make poor decisions in a variety of situations, often based on impulse, emotions, or circumstance. In contrast, members of the second camp argue that, although humans do sometimes make poor decisions, they are generally quite rational.

Discuss the two camps of thought on human decision-making, and identify which you align with and why. You must support your beliefs with examples of various decision-making methods presented in this unit. What evidence is there that people tend to make poor decisions? What evidence is there that people tend to make good decisions?

QUESTION 7

  1. Describe the development of speech, from infancy to approximately two years of age.

QUESTION 8

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Identify and elaborate on one or two lessons you have learned from our study of United States history that affect you today in your daily life and/or work

  • Identify and elaborate on one or two lessons you have learned from our study of United States history that affect you today in your daily life and/or work.
  • Provide advice to the next group of students who will be taking this course.
    • How has this course affected you today in your daily life and/or work?
    • What should incoming students be aware of regarding this class?
    • What strategies did you use that they may find useful?
    • What advice can you provide to help them earn an A?
  • Length: 2-3 pages 

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What is finance? Briefly discuss how the study of finance is essential to business today.

QUESTION 1
What is finance? Briefly discuss how the study of finance is essential to business today. There are other areas of business, such as marketing, human resources, and management. How does finance impact them? In other words, can a business efficiently run without everyone having some knowledge of the field? Explain.
Your response must be at least 200 words in length.

QUESTION 2
Assume you are starting a new business such as a restaurant, barber shop, or spa, for example, and discuss the types of information you would access and research to get the business started. For instance, would you look at the local Small Business Administration’s website for guidance on how to fund and setup a new firm? What financial tools would be useful, and how would they assist you in the startup process? Explain.
Your response must be at least 200 words in length.

QUESTION 3
Discuss the 2007-2008 financial crisis and what impact it had on the financial markets. Who was impacted? What caused the crisis, and how can a future crisis be prevented? Explain.
Your response must be at least 200 words in length.

QUESTION 4
Your boss has asked you to put together an informal outline/presentation on the risk-return tradeoff. In your own words, discuss the tradeoff. Does a risky investment always equal a big payoff and vice versa? What does it mean to be a risk-averse versus a risk-taker? What types of information must be considered when it comes to risk and return? Explain.
Your response must be at least 200 words in length.

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• What were the ethical issues which needed to be considered in conducting this study?

Template for Critique of Quantitative Research Article
Journal and Authors
Was the paper published in a peer reviewed journal?
What is the background of the authors?
Did they have the appropriate expertise to conduct such a study?
Could this have predisposed to a bias of any kind? If so was this recognised?
Title
Appropriateness, clarity and representativeness.
Research Question
Did the author make the research question clear?
Abstract
Did the abstract summarise the background, methods, results and conclusion of the study?
Literature review. Has the literature review been comprehensive? You may need to conduct a quick literature search to evaluate this.
Did the author justify the need for the research i.e. did the paper add to the existing knowledge by filling an identified gap?
Have they fulfilled the purpose of a literature review?
Methods. Were the methods appropriate to answer the research question? In particular the:
• study setting,
• recruitment, selection sample size and randomisation;
• inclusion/exclusion criteria;
• data collection techniques,
data collection tool development;
•
• issues relating to bias e.g. reliability and validity?
• any assumptions stated
Ethical considerations
• What were the ethical issues which needed to be considered in conducting this study?
• How were the ethical issues addressed?

Results
• Were the appropriate statistics used to analyse results?
• Were the results presented appropriately and in logical sequence using text, tables, figures etc.?
Discussion
Did the author’s conclusions align with the results?
Were the study limitations acknowledged?
Were the implications for practice identified?
Were suggestions given for future research?
Reflection
What are the implications of this article for your practice and / or practice setting?
References

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The  zimbardo prison study

Presentation Topic 

1)The  zimbardo prison study (10 minutes presentation) 

2)near about 10 slides 

3)clean and clear not too many words, use picture and diagram only 

4) Presenting-use slides to present don’t present the slides and engage the audience use you tube video links on the last slide

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McDonald’s: A Case Study in Glocalization

Case Study: McDonald’s: A Case Study in Glocalization

8

INSTRUCTIONS

When preparing for your discussion post on this case, it is recommended that you read through it several times.

Read through it the first time to familiarize yourself with the prompt.

On the second reading, consider your assigned role in the situation, and let that guide your perspective.

Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.

Next, consider the concepts, theories, tools and research you need to use to address the issues presented.

Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.

BACKGROUND

McDonald’s restaurants are located around the globe and are among the leading purveyors of fast food. This case study examines McDonald’s globalization strategies, focusing on six factors. As you read, consider the cultural differences that McDonald’s has to consider as they market their product in various countries.

PROMPT

Read McDonald’s: A Case Study in Glocalization

 (Links to an external site.)

 and review the module resources. Answer the questions about the case study. Make sure to support your answers with relevant scholarly resources.

Tasks:

In the discussion forum, answer the following:

Analyze how McDonald’s has adapted their marketing and product positioning to address cultural differences they encounter across the globe. Why have their adaptations worked?

In response to your peers, consider their analysis of McDonald’s adaptations and propose an additional or alternative adaptation that would take cultural differences into consideration when marketing in other countries.

Support your answers using relevant, scholarly resources and citations in APA format.

Responses should comprise 200-600 words.

References

Crawford, A., Humphries, S.A., & Geddy, M.M. (2015). McDonald’s: A case study in Glocalization

 (Links to an external site.)

. Journal of Global Business Issues, 9 (1), 11-17.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on the “Reply”. Then copy/paste the text into the message field, and click “Post Reply.” 

To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.

Evaluation

This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade

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