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environmental situation and established who is in the target market, it is time for product development.

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Tags development, environmental, established, market, product, situation, target

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In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).

The Board of Directors (BoD) has asked you to create a marketing campaign for the university. There are 2 parts to this project:

1. Collect Data/Information:

• In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).

2. Create a slide presentation:

• Your slides will help the marketing and admissions teams at Post determine how best to promote and continue to grow the university.

Instructions:

Develop a professional 4 slide PowerPoint presentation based on the following:

• Slide 1 – Competitors. Approximately, how many colleges/universities are there in the US, and how many active college students are there in the US? 20% of grade

• Slide 2 – Demographic. What is the average age of adult learners? 20% of grade

• Slide 3 – What are the most likely and best channels to attract them (social media, email, TV, billboards, newspaper, etc.)? 20% of grade

• Slide 4 – Persuasive summary. This is intended to convince the BoD to accept your campaign. 20% of grade

• Full-screen images – Each slide should have an image that fills the page edge-to-edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide. 10% of grade

• Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information of the source of your data. 10% of grade

• Professional grammar is expected.

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Tags appeal, decisions, maximize, order, target, their

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Cyber Breach at Target

The write-up should be at most 1,000-words (12-point font, 1.5 spaced)

1. “Cyber Breach at Target” Case Questions

1. What is your diagnosis of the breach at Target—was Target particularly vulnerable or simply unlucky?

2. What, if anything, might Target have done better to avoid being breached? What technical or organizational constraints might have prevented them from taking such actions?

3. What is your assessment of Target’s post-breach response? What did Target do well? What did they do poorly?

4. What lessons can you draw from this case for prevention and response to cyber breaches? What do you think companies can do better today to protect themselves from cyber breaches and in their post-breach response?

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Tags breach, cyber, target

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advertising is determining what and how to reach a particular group or target market

Post author By admin
Post date October 25, 2021
No Comments on advertising is determining what and how to reach a particular group or target market

An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

Find an advertisement that seems to be directed toward a specific target market. Describe what you perceive to be the targeted market segment. Find two ads for each of the following segmentation variables:

A. Two demographic ads (an ad that is aimed at a particular age group, sex, income level, etc.)

B. Two geographic ads (aimed at a particular part of the country or climate.)

C. Two ads that exemplify a behavioral characteristic (usage rate or benefit received.)

D. One psychographic ad (aimed at a lifestyle orientation.)

Explain in detail why each ad falls into the category that you have chosen. Make sure your responses reflect an adequate explanation of the segmentation variable. Two or three paragraphs per ad should be sufficient. Attach a copy of each ad to the assignment. This will ensure that your response is adequately detailed

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Tags advertising, determining, group, market, particular, reach, target

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Target’s ownership structure: Target’s ownership structure summary – this might have potential effect on bidding strategy

Group Case Study Guidelines
M&A Pitch Book
Background
Your group works in the Corporate Finance division of Woolworths Ltd (ASX code: WOW). The head of your division believes that under the current circumstances, Woolworths can benefit from acquiring Australian Pharmaceutical Industries Ltd. (ASX code: API). He is planning on suggesting this deal to the CEO and the Board of Directors of Woolworths. He has therefore asked your group to prepare a briefing book or “pitch book’* making a case for the acquisition of Australian Pharmaceutical Industries by Woolworths.
Requirements
Your group’s task is to prepare a “pitch book” on the proposed takeover containing the following contents:
• The “pitch book- should be in the form of a series of PowerPoint slides.
• It should be divided into a “presentation- section and an “appendices- section.
• The slides in the presentation section will not include detailed analyses. They will include summary statements in bullet point format in which you develop your argument with graphic illustrations (tables may also be used as necessary).
• Detailed analyses should be presented in the appendices.
• It will be up to your group to appropriately distribute the relevant contents between the “presentation- section and the “appendices- section for the maximum impact of your presentation. The exceptions to this are the few cases below where explicit guideline is provided that the content should be in either the “presentation- or the “appendices- section.
• Your “pitch book- may contain up to 30 slides (pages). 12-15 of these should be for the “presentation- section, with the balance belonging to the “appendices- section.
You will submit the pitch book to Turnitin via Moodle in PDF format:
• All pages (PowerPoint slides) should be printed in PDF format in “landscape- orientation.
• Each page (PowerPoint slide) must contain appropriate heading and must be numbered.
TAC613 Mergers & Acquisitions
A. Deal Rationale |30 marks)
A series of slides will justify the deal concept and explain the logic of the deal. These slides will address the following points:
• Overview of the bidder and the target
• Bidder and target’s segment analysis (appendices)
• Bidder and target company’s industry analysis using the factors (five forces and others) discussed in the lectures
• Bidder and target company’s company analysis: this will involve both qualitative and quantitative analysis
• Bidder company’s strategy analysis and its merger strategy analysis
• Comparison of the target company with peers (appendices)
• Target’s management and management quality
• Deal Rationale
o This slide will include qualitative discussion of the sources of synergies and value creation as well as why the deal makes sense in a long-term or “strategic- sense
o You need to bring together the analyses in the preceding points and other deal motivations to fully justify the choice of the target and the sources of synergy and value creation
B. Valuation (30 marks)
A series of slides will value the target company by itself (stand-alone valuation), and separately value the potential synergies from the acquisition:
• DCF Assumptions: you should state the assumptions in one slide in the “presentation” section and explain these assumptions in another slide in the “appendices”
o The assumptions will include your forecasts about revenue growth, profit margin etc.
• Stand-alone DCF analysis of the target (in appendices): follow the standard DCF method
• DCF sensitivity analysis and DCF scenario analysis
• Comparable valuation using comparable listed companies
• Overall standalone valuation and sensitivities/scenarios based on the three above valuation methods: these
should be summarised in terms of valuation ranges in the “presentation” section with supporting tables in the “appendices” section
o Use a valuation football field in the “presentation” section
• Sources of synergies — show calculations on the sources of synergy and value creation
o You should have a separate slide that addresses this issue and identifies each of the sources and explains the assumptions regarding the potential value creation from these sources in some detail
• Synergy valuation and sensitivities/scenarios
o You need to identify specific sources of synergies and forecast the expected synergy cash flows: ¦ What are the magnitudes of the synergies?
2
TAC613 Mergers & Acquisitions
¦ How long will the synergies last?
¦ You should value the synergies using the DCF method and perform scenario analyses
C. Deal Structure and Other Analyses |30 marks)
The first four points in the following list should inform you recommendations on the subsequent points.
• Target share price history: Target company’s annotated share price over the last 52 weeks
• Target’s ownership structure: Target’s ownership structure summary – this might have potential effect on bidding strategy
• Acquisition risks: identify potential risks such as:
o Asset/accounting quality, integration issues and
o Potential regulatory concerns: ACCC, industry specific regulation etc.
• Control premium: Recommended bid price and upper and lower bound
o You need to consider the factors that affect control premium as discussed in the lecture (e.g., target’s recent price history) in determining the recommended control premium
o The recommendation for the control premium should be justified by the valuation of the target and the potential synergies
• Payment method: Cash, stock or mixed
o for stock and mixed, how many shares do you propose to issue and what is the cash equivalent of those shares? Synergy should be included in calculating the cost of the stock offer
o for cash, what is the stock equivalent of the offer and how many shares do you propose to issue? Synergy should be included in calculating the cost of the stock offer
• Bidding strategy: friendly or hostile? You need to provide reasons for the chosen strategy
• Method of acquisition: Takeover bid or Scheme of arrangement? Only consider the choice between off-market takeover bid and Scheme of Arrangement bid.
o Ignore on-market bid, since they are relatively rare
• Funding: How will the deal be financed in the short and long term? What will be the effect of the acquisition financing on the bidder’s capital structure and gearing ratio?
• Term sheet: this should be the first page of your “pitch book” and it should summarise the deal (see the “Pitch Book” example by Robert Bruner)
D. Quality of Presentation [10 marks|
• The slides should be easy to follow (especially, the “appendices- section, which will contain a lot of information)
• Add notes to the appendices slides as appropriate so I can follow your work.
• The language should be grammatically correct, clear, concise and to-the-point
• Slides should not be overly cluttered, all pages should be numbered and same font should be used throughout, though the font size might vary
• You need to illustrate you points with graphs and tables when possible (especially in the “presentation- section)
3
TAC613 Mergers & Acquisitions
Additional Guidelines
• You should identify each slide as belonging to one of the three sections (A, B or C) from above and include a slide with this information in a table at the end of you “pitch book-. This will help me in marking the assignment.
• There should be a clear link between the company/industry analyses and the deal rationale.
• You will be marked on the soundness of your arguments and logic.
• Since your group will not actually present the report, you need to be specific in your writing: provide sufficient detail to understand the point you are trying to make. Statements should be supported by evidence.
Administrative Issues
• Your group must submit the assignment to Turnitin in PDF format via Moodle in week 10 on Wednesday, 06/10/2021, by 6:00 pm.
• All students must complete the assignment in a group of 4 or 5 students.
• Students will allocate the assignment workload among themselves.
o If you are concerned about the contribution of any group member, you should contact me immediately and long before the due date for the assignment so appropriate action may be taken.
o If you do not contact me well ahead of the assignment due date about the contribution of a group member, no action may feasibly be taken by me to remedy the situation.
o Each group member should make sure that the others are progressing in their assigned tasks in a timely manner.
o Each member should share drafts with other members regularly — use a dropbox or google drive shared folder to share drafts.
• It is your responsibility to ensure that the assessment deadline is met

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Tags ownership, structure, summary, target

Writers Solution

acquirer (Nine) and the target (Fairfax)

Post author By admin
Post date August 26, 2021
No Comments on acquirer (Nine) and the target (Fairfax)

TACC613 Mergers and Acquisitions Term 2 2021
Individual Assignment Guidelines
Deal Rationale
[10 marks]
Due Date: Friday, September 3, 2021, by 6:00 PM via Turnitin on Moodle.
For this assignment, you should analyse the merger between Nine Entertainment Co. (ASX: NEC) and Fairfax Media Ltd. (ASX: FXJ) announced on 26/07/2018:
https://www.asx.com.au/asxpdf/20180726/pdf/43ws6ypcbz1d7j.pdf
You should analyse the deal based on the information available at the time of the deal announcement.
The assignment write-up should be 1,000 – 1,200 words long (up to 3 pages long). You must include the word count of your report at the beginning of the write-up.
You can add two more pages of appendices of tables and graphs.
• You have to make your own graphs and tables.
o You should not copy graphs and tables from other sources.
You should include a list of references: this will not count towards the page limit.
Your write-up should be organised in three sections as detailed below:

Overview of the acquirer (Nine) and the target (Fairfax)
? This will include description of the businesses and segments of the acquirer and the target. Size of the businesses and segments should be included in the description.
Industry (external) analysis and company (internal) analysis: [Use concepts from lecture 2 for this part.]
? The industry analysis should focus on regulatory, structural and/or cyclical changes and industry trends that are affecting the industry and how these are affecting the businesses of the acquirer and the target.
? Company analysis should include both qualitative and quantitative analysis. Financial analysis of the recent (last 5 years) performance of the acquirer and the target should be included.
Deal rationale: Using tools and concepts from lecture 1 (and the three slides on synergy in lecture 3), describe the motivations and the rationale for the deal.
o What are the sources of synergy and value creation? Be specific and detailed and use the terminology introduced in the lecture. o What other objectives/reasons are behind the deal?
o Are there bad reasons for the deal? 1
Term 2 2021 TACC613 Mergers and Acquisitions
o Try to link the deal rationale with the industry/company analyses above.
? How does the current deal fit with the acquirer’s business plan — i.e., is this deal a good
‘strategic fit’ for the acquirer?
? Does the deal make sense in a long-term or ‘strategic’ sense?
• The bullet-points above are given as a guide to organise your write-up. o You may want to use other concepts/frameworks from lectures 1 & 2, including the annex slides, in your write-up.
• Please be aware that all factors are not equally important in all deals, so try to identify the factors that are important for this deal.
o Try to think what is the strategic challenge facing the industry and the firm, and what are the major reason(s) for this particular deal. Then organise your write-up so the analyses support your conclusions on these issues.
• Your write-up should be based on thorough research. You should use all of the following sources to gather the necessary background information:
o Bidder and target’s annual reports, company announcements and the Scheme Booklet — these are available from ASX: https://www2.asx.com.au/markets/trade-our-cash-market/todaysannouncements
o Scheme Booklet: https://www.asx.com.au/asxpdf/20181012/pdf/43z6rk36t9k31h.pdf o You should also consult the ASX announcements of the bidder and the target around the proposal of the deal.
o News articles about the industry and mergers in the industry and about the bidder and the target.
? You can use google search to find relevant articles.
Assessment Criteria:
• The following criteria will be used to assess the assignment:
Quality of your analysis, evidence of research and the soundness of your arguments and logic.
Ability to apply the concepts introduced in the lectures to conduct industry and company analysis and to analyse the deal rationale.
Clarity of writing, quality of presentation and the use of graphs and tables to support your analysis and argument.
• Some additional guidelines: o You should support your arguments and claims with evidence: figures, tables and graphs.
o Your analyses should build up to a conclusion, and should not be just a series of unconnected observations and statements.
o You should not include any information that is not relevant for your arguments and conclusions. o The language of the report should be clear, concise, coherent and grammatically correct

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Writers Solution

If a business determines their target segment are Virtual Shoppers who “tend to use the Internet to find good deals” (Mothersbaugh, 2016, p.585)

opinion and explaining the rational of your opinion with references in 200 words.

The Internet has changed the way consumers purchase products. As our textbook explains, there are several online consumer segments: Upscale Clicks and Bricks, Virtual Shoppers, Status Strivers, Mall Maniacs, Just the Essentials, and Original Traditionalists (Mothersbaugh, 2016, p.585). For a business to target the correct consumer segment, they need to understand the online habits of their consumers. A business must determine where their customers will likely frequent and how they will shop online, to determine where their digital marketing dollars are best spent. You can’t target your correct audience if you don’t know who or where they are. For example, a company who produces fur coats would not want their ad banner displayed on a website or as an ad in a search shown to someone who supports PETA.

Understanding which segment(s) your consumer is aligned with, will help you better understand what your target audience is looking for, and how you can be solve their consumer problem. Once a business knows who they are speaking to, they can adjust their website design to entice their target segment and adjust any digital marketing banners or Google ads they may create to ensure they are speaking to their target audience instead of the mass user of the website or search engine. If a business determines their target segment are Virtual Shoppers who “tend to use the Internet to find good deals” (Mothersbaugh, 2016, p.585), the business would be wise to advertise their product on money-saving websites such as Groupon. They could also post of their business’ social media, or run an ad to their target audience on social media, that would direct the consumer to an exclusive on their website. While digital marketing efforts can sometimes be hit or miss, the real-time feedback a marketer receives can help them determine where their dollars are best spent and allow them to quickly change strategies to maximize visibility to their target audience.

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