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Technical tasks associated with a Data Analyst at Comscore

Data Analyst Candidate Exercise
The following exercises are designed to represent some of the technical tasks associated with a Data Analyst at Comscore. These are meant both to orient a candidate to our dataset and to understand a candidate’s reasoning and analysis, keeping in mind that the rational steps that lead to a solution are often as important as the solution itself. This test may take between 1 to 2 hours to complete.
Section I – Introduction & Graph Interpretation

  1. Put these search terms into the two most logical groups:
    a) Bank of America
    b) Savings accounts
    c) Wireless phones
    d) Verizon wireless phones
    e) Travelocity
    f) Cruise lines
    g) Chase checking accounts
  2. The following graphs show the volume of unique people (Y-axis) visiting a given website during a given timeframe (X-Axis). For each graph, select the description that best fits the data, and give a brief explanation.
    Seasonality:
    a) A graph displaying seasonality within the retail industry
    b) A graph displaying seasonality within the travel industry
    c) Neither
    Graph 1: _ Please explain your reasoning: Graph 2 :
    Please explain your reasoning:
    Graph 3 : ___

    Please explain your reasoning:
  3. The following graph represents two websites owned by the same company. In the space below, give a reasonable explanation for the activity shift seen after October 2010.
  4. The following chart shows the average time per session (in minutes) of a visit to the following three websites: Google.com, Yahoo.com and YouTube.com. Do these results make sense? Please explain why or why not?
    Section II – Technical Example
    Regular expressions, or regex, are used in computing to match strings of text in a powerful and efficient manner. At Compete, an analyst uses regex to match on URL strings and search keywords to help recognize a consumer’s behavior. For example, if wanted to match on the brand “Hoover” we would want to write a regular expression that would also match on “Hoover vacuums” and “Hoover vacuum cleaner”, but probably not “Hoover Dam”.
    While alphanumeric characters retain their literal meaning within regex, many other characters take on a functional meaning. For a more in-depth look at regex, feel free to consult the web – including the regular expression Wikipedia page (http://en.wikipedia.org/wiki/Regular_expression).
    Some examples of regular expressions which we will be using in this quiz are as follows:
    A. The expression {.*} is used to represent any number of any characters (both alphanumeric or whitespace). It’s actually the combination of two characters that have a special meaning:
    . which represents any single character
  • which represents a given character repeated N times, where N is 0 or higher
    When combined they represent any possible permutation of N characters. For example
    a.*c will match “abc”, “abbc”, “ac”, “a man wrote the letter c”
    B. The expression {.} is used to represent the period character. Since the character {.} has a special meaning in regex, if we want to represent the literal text character we use the expression {.}
    amazon.com will match “amazon.com”
    C. The expression {^} represents the beginning of a string, while the {$} represents the end. For example
    ^rain will match “rained”, but not “train” since expression requires a matching string to begin with “rain”
    rain$ will match “train”, but not “rained” for similar reasons
    ^rain$ will only match the exact string “rain”
    D. The expression {(…)}, and {|}
    In regex, there is the ability to group characters together. There are several uses for this, however for our purposes here we will only focus on grouping when paired with the Boolean OR {|} operator. For example, an expression such as a(b|c)d looks for the following sequence in a string: the letter a, then the letter b or c, then the letter d – which would match either “abd” or “acd”
    I drive a (Prius|Hummer) would match both “I drive a Prius” and “I drive a Hummer”
    but would NOT match the string “I drive a (Prius|Hummer)”
    Using the explanation above, or an outside resource on regular expressions, answer the questions below.
    Exercises:
  1. Which of the below text strings match the following regular expression [MARK ALL THAT MATCH]:
    ^.wal.mart$
    A. “wal-mart”
    B. “walmart”
    C. “walmart coupons”
    D. “shop at wal-mart”
    E. NONE OF THESE MATCH
  2. Which of the below text strings match the following regular expression [MARK ALL THAT MATCH]:
    ^.autotrader.com/(f|s)yc.$
    A. “tradein.autotrader.com”
    B. “www.autotrader.com/f|syc/index”
    C. “sell.autotrader.com/syc/syc_center”
    D. “www.autotrader.com/fyc/index.jsp”
    E. NONE OF THESE MATCH
  3. In the space below, compose a regular expression that will meet ALL of the below requirements:
    WILL MATCH the following strings:
  4. www.hulu.com/watch/218620/law-and-order-special-victims-unit#
  5. www.hulu.com/watch/367084/law-and-order-criminal-intent#
  6. www.hulu.com/watch/119706/law-and-order-uk#
    And WILL NOT MATCH:
  7. www.hulu.com/browse/movies
  8. www.hulu.com/watch/102253/magnum-pi#
  9. www.hulu.com/watch/138166/law-and-order#
    Regular Expression:
    Section III – Datamining Example
    tags tag_groups
    COLUMN_NAME DATA_TYPE PK COLUMN_NAME DATA_TYPE PK
    tag_no integer YES tag_group_no integer YES
    tag_id varchar(255) NO name varchar(255) NO
    description text NO description text NO
    date_created timestamp NO date_created timestamp NO
    created_by_user_no integer NO created_by_user_no integer NO
    short_name varchar(10) NO tag_group_owner_no integer NO
    name varchar(50) NO tag_mega_group_no integer NO
    tag_group_no integer NO denominator_tag_no integer NO
    display_case varchar(32) NO tag_group_sort_order integer NO
    formula text NO group_type varchar(16) NO
    tag_sort_order integer NO notes text NO
    from_date date NO tag_group_id varchar(48) NO
    to_date date NO
    should_renormalize boolean NO
    locked_weight_date date NO
    should_weight boolean NO
    notes text NO
    tag_group_owners
    COLUMN_NAME DATA_TYPE PK
    tag_group_owner_no integer YES
    tag_group_owner_id varchar(32) NO
    name varchar(128) NO
    date_created timestamp NO
    created_by varchar(64) NO
  10. Create a script that will return the “name” field of each table below when the “tag_no” of interest are: 46391,46392,46393,46397,46398,46399,46400,46401,46402,46403,46404,46405,46406,46407,46408,46409,46410,46411,46412,46413,46414,46415,46416,46417,46418.
  11. Write a SQL query to check if there are duplicated rows in the “tags” table in Q1?
    Section IV – Open Ended Question
    The purpose of this final section is to give you the opportunity to demonstrate your approach toward answering a logic question, and assess your ability to reach a reasonable, justified conclusion. The focus is not on whether your answer is “correct”, but rather to identify the steps you took to reach your conclusions. You may choose any way you see fit to answer the question; however, strong answers are clear and logically reasonable, developed around two or more relevant ideas, and use simple arithmetic to arrive at the result. Please note your answers should contain a good argument with a clear line of reasoning, rather than a simple formula.
  12. How many printed books are purchased on Amazon.com each month by customers in the U.S. and what are the total sales that are generated?
    a. Key assumptions made to frame the question
    b. The process to arrive at a result
    c. Result

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Implement a possible solution to each of the tasks outlined in the lab

You need a Google account to do this assessment. You can create a free Google account here: https://myaccount.google.com/. 

Once created, you need to navigate to the Google created lab: “Intro to Modelling” here: https://colab.research.google.com/github/google/engedu/blob/master/ml/fe/exercises/intro_to_modeling.ipynb?utm_source=ss-dataprep&utm_campaign=colab-external&utm_medium=referral&utm_content=intro_to_modeling

In addition to following the instructions outlined in the lab, you must: 

• Implement a possible solution to each of the tasks outlined in the lab 

• Add appropriate comments to your code created, following machine learning best practices for clean coding: https://towardsdatascience.com/clean-machine-learning-codebd32bd0e9212 

• Identify various different models that would be appropriate to use as alternatives for the tasks presented by the lab by varying hyperparameters and features. There is also an opportunity for you to create your own custom model by using different regressor functions  within TensorFlow. 

For more details, see: https://www.tensorflow.org/tutorials/customization/basics 

• Familiarise yourself with the assessment’s rubric to understand how the various assignment grades are assigned. 

• Produce a manual of 500 words in length outlining: 

o The answers to the questions posed in each of the tasks within the lab.

 o The choice of models you made during your assessment including the various hyperparameters you chose and feature engineering performed for the appropriate task. 

o An analysis of the various models created and an evaluation of their efficiency

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Cybersecurity Investigation & Forensic Methodology (Tasks)

Assignment Instructions:You are tasked as the Cyber Security Analyst at your new organization to assist Law Enforcement with investigating a digital crime.

For the purpose of this assignment, you are to search the Internet for a recent Digital Crime or Cyber attack on an actual organization (and that will be your new organization). Use the Tasks outlined below (and feel free to add your own steps) and create an in-depth plan that that provides a well thought out approach (what you propose to do to carry out each task) to investigate the crime.

Cybersecurity Investigation & Forensic Methodology (Tasks):

  • Investigate the crime or the scene of the incident
  • Reconstruct the scene or incident
  • Collect the digital evidence, and make a copy of the original data
  • Analyze the evidence using inductive and deductive forensic tools
  • Establish linkages, associations and reconstructions
  • Use the evidence for the prosecution of the perpetrators

REQUIREMENTS:

  • 4 – 6 Pages in length in APA format (not including a cover page and reference section)

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Explain why students with EBD are less successful on academic tasks than their peers. How does student motivation influence both instruction and learning?

 This assignment has three parts. All parts should be submitted in one document.

Part 1: Explain why students with EBD are less successful on academic tasks than their peers. How does student motivation influence both instruction and learning?

Part 2: Defend your position on the following statement: When curriculum and instruction are adapted or modified, it dilutes, or “dumbs-down,” the curriculum. Cite at least three peer-reviewed articles to help support your position.

Part 3: As a special education teacher, discuss some instructional modification options for students with EBD. In your response, choose any grade or content area ensuring to describe the classroom environment, your interactions as the teacher, and specifically how you would modify/adapt the curriculum, materials, classwork, and homework.

Length: 4-6 pages, not including title and reference page.

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Explain why students with EBD are less successful on academic tasks than their peers.

This assignment has three parts. All parts should be submitted in one document.

Part 1: Explain why students with EBD are less successful on academic tasks than their peers. How does student motivation influence both instruction and learning?

Part 2: Defend your position on the following statement: When curriculum and instruction are adapted or modified, it dilutes, or “dumbs-down,” the curriculum. Cite at least three peer-reviewed articles to help support your position.

Part 3: As a special education teacher, discuss some instructional modification options for students with EBD. In your response, choose any grade or content area ensuring to describe the classroom environment, your interactions as the teacher, and specifically how you would modify/adapt the curriculum, materials, classwork, and homework.

Length: 4-6 pages, not including title and reference page.

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  • Timely Delivery– primewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
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