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What is the value of the new dividend that will be paid?

ABC plc is financed by both debt and equity. Its cost of equity is 12% and the cost of debt 8% and its weighted average cost of capital is 10.5%. The company pays out all its profits as dividends and this is equal to £5m each year.

The company wishes to enter a new project which will return £2m each year before interest charges. The project will cost £6m and will be financed using debt at a rate of 8%. If ABC plc enters into the project the cost of equity will increase to 14%.

Please answer the following 3 questions and show all the working steps and calculations clearly.

Question 1: What is the value of the new dividend that will be paid? (6 marks)

Question 2: What is the value of equity if ABC plc takes on the new project? (8 marks)

Question 3: What is the NPV of the new project? (6 marks)

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Writers Solution

What is the value of the new dividend that will be paid?

ABC plc is financed by both debt and equity. Its cost of equity is 12% and the cost of debt 8% and its weighted average cost of capital is 10.5%. The company pays out all its profits as dividends and this is equal to £5m each year.

The company wishes to enter a new project which will return £2m each year before interest charges. The project will cost £6m and will be financed using debt at a rate of 8%. If ABC plc enters into the project the cost of equity will increase to 14%.

Please answer the following 3 questions and show all the working steps and calculations clearly.

Question 1: What is the value of the new dividend that will be paid? (6 marks)

Question 2: What is the value of equity if ABC plc takes on the new project? (8 marks)

Question 3: What is the NPV of the new project? (6 marks)

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Four Ps approach to marketing and the value approach

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).

Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? 

Note: Please review my expectations for the assignment. I expect your response to include 2 or more reference and be presented in APA Format. Deliverable length is a minimum of 2 body pages

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PRESENT VALUE AND BOND VALUATION: Compute the future value


Assignment Overview
This assignment is in a different direction than your Module 1 Case in that it is mostly computational in nature. Before starting this assignment, work through some of the examples in the background readings to make sure you understand all of the steps involved in future value and present value, including use of present value formulas to compute the value of a bond.

Case Assignment
Please download the Case 2 Template. You will type your answers into this document. Save the document with your last name and submit to the dropbox. Note that you will get partial credit if you show your work even if the answers are incorrect.

  1. Compute the future value for the following:
    a. $2,000 after being invested for two years in a savings account with 3% interest rate
    b. $5,000 after being invested for ten years in a savings account with a 1% interest rate
    c. $3,500 after being invested for nine years in a savings account with an 11% interest rate
  2. Compute the present value for the following:
    a. $3,000 to be paid in one year with a 9% discount rate
    b. $3,000 to be paid in three years with a 9% discount rate
    c. $4,000 to be paid in ten years with a 5% discount rate
  3. Compute the present value for the following:
    a. An investment that will pay you $1,000 in one year, another $1,000 in two years, and a third payment of $1,000 in three years (e.g., three payments of $1,000 to be paid once a year for three years). The discount rate is 4%.
    b. The same three $1,000 payments as in part a) above, but with a 6% discount rate
    c. An investment that will pay you $2,000 in one year, another $1,500 in two years, and a third payment of $3,000 in three years. The discount rate is 4%.
  4. Compute the value of the following bonds assuming a 3% discount rate (required rate of return):
    a. A zero-coupon bond that pays $1,000 in five years
    b. A bond that pays $1,000 in five years, with five annual coupon payments of $20 each
    c. What is the coupon rate if coupon payments are $20 per year? At what discount rate would the value of the bond be “at par” (e.g., be worth $1,000?). Explain your reasoning.
  5. This part of the assignment is purely conceptual with no computations required. Explain the following with references to the required readings:
    a. What is likely to happen to interest rates if the rate of inflation suddenly increases?
    b. Suppose there are two bonds each with coupon payments of $50. The first bond pays $1,000 in five years, and the other one pays $1,000 in ten years. If interest rates increased, would the value of the bonds increase or decrease? Which of the two bonds would have their value change more after the increase in interest rates? Explain your reasoning.
    Assignment Expectations
    Answer the assignment questions directly.
    • Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
    • For computational problems, make sure to show your work and explain your steps.
    • For short answer/short essay questions, make sure to reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

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Value of branding in health care.

Your assignment is to write a 4 page scholarly position essay in which you assess the value of branding in health care.
Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?
Can the use of branding have unexpected negative consequences? Explain in detail

Will be expected to:

  1. Provide a scholarly basis for your response.
  2. Justify your opinions with evidence from the literature.
  3. Cite several scholarly references in your essay.
  4. Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.

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Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?

            Branding is described as process in which the service or a product is differentiated from that of the competitors by the use of a symbol before the consumers. However, branding in health care is different from the other industries because it involves the provision of high quality products and services in order to ensure that the needs of the consumers are fulfilled while observing the ethical, legal and economic responsibilities of the organization(Chinomana, 2013). This shows that health care organization has the responsibility of ensuring that the interest of the stakeholders such as consumers, workforce and investors are preserved.

According to Smith (2010), the health care providers owes the investors the economic responsibility of ensuring that earnings are maximized. In addition, health care providers has the prerogative of ensuring that its operations complies with the requirements as established in the law(Fellows, 2013). This include the ethical responsibility of making sure that its operations abides to the ethical and social norms as established in the society. All these aspects may present challenges when a health care provider wants to promote or establish a brand.This paper discussed the circumstance in which branding is beneficial to health care organizations and how it can lead to unexpected negative consequences.

Health care providers play crucial role in the society since it serve as the platform for patients to access wellness and health. Recent studies………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………Value of branding in health care…………………………………………………………………………………………………………………………………………………………………………

………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

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Capital budgeting , Net Present Value, and other decision tools

Essay (20 % of course grade)
Students should select one of the topics from the list below (or an alternate topic preapproved by the instructor. The essay is due in the individual\’s Assignments Folder as indicated in the Course Capital budgeting , Net Present Value, and other decision tools

Capital budgeting , Net Present Value, and other decision tools

Guide/Schedule.
The essay should demonstrate a student\’s ability to integrate and synthesize course concepts with selected readings to communicate his/her understanding of financial management concepts their application in organizations.  The essay should also demonstrate a student\’s ability to communicate as a manager. This includes proper writing style, organization, grammar, and spelling, as well as integration of course-related material. The writing style must follow the Publication Manual of the American Psychological Association , 5 th edition. Citations for online sources should include the online address (URL) and access date as well as the citation for the specific reference.
Research for the paper may be conducted online using the UMUC online library as the primary source. Do not use abstracts, use full-text articles. Publications that may be relevant for the topics listed below include: Strategic Finance, The Journal of Business Finance and Accounting, CFO Magazine, Nonprofit World, Harvard Business Review, or other accounting and financial journals.
The paper should:
•    Be based on your reading and research relevant to the topic.
•    Be 7 – 10 double-spaced pages, plus appendices, exhibits, and references.
•    Include a one-page Executive Summary immediately following the title page that includes a statement of the major issue(s) and your conclusions and specific recommendations. The content of an Executive Summary is similar to an abstract.
•    Properly cite reference sources: these may include course material, information from magazines, journals, and online sources. All reference sources must have a publication date within the last three years. Students who wish to use an older source publication should contact the instructor with the request and reason.
Essay Topic List
1.    Capital Budgeting, Net Present Value, and other Decision Tools – Write an essay that analyzes the pros and cons of the commonly used measures ( NPV, IRR, PI, MIRR, DPB) and come to a conclusion based on the literature that you surveyed as to which methods are theoretically correct and those popular. Emphasize real-world practices of capital budgeting methods, including project approval processes. Synthesize the discussions in published research or survey articles (Text Material: Parrino – Chapter 10).

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Finance: Capital Budgeting, Net Present Value and Other Decision Tools

(Course Instructor)

(University Affiliation)

(Student’s Name)

Abstract

            The main objective for existence of any organization is to make returns on its investments. However, good investment depends wholly on the success of the decisions made. A wrong decision, especially, which involves large capital outlay, for instance in capital investment, can result in major losses or total closure of firms. In order to make decisions that are in line with short term and long-term company objectives, managers use capital budgeting tools when appraising their investments.

            The choice of a capital budgeting tool depends on a number of factors, which includes the amount of capital, its simplicity and ability of the tool to take care of the unforeseeable future risks associated. Many capital budgeting techniques that can be used by managers to appraise future investment are available. The most common budgeting investment appraisal techniques that this paper analyzes are the net present value, internal rate of return, modified internal rate of return, profitability index and discounted payback.

            The analysis of the above budgeting techniques showed their weaknesses and the varying degree of applicability. The paper established that the profitability index was the widely used method of investment appraisal owing to its strengths, which include its ability to take care of unforeseeable future risks and time value for money. However, the other methods remain in use owing to certain factors such as the amount of capital investment.

Introduction

            The main objective of any organization is to make profits and give good returns to their shareholders. However, the performance of any organization largely depends on the decisions that management make. Whereas some decisions might be easy to make, some decisions that involve projects that demand massive capital investment need to be assessed in a professional way.

Once a project has been identified, a decision has to be made, whether to invest in it or not. Such financial decisions are often done using financial tools such as payback period, profitability index, internal rate of return, modified internal rate of return, discounted payback period and net present value. However, these financial decision tools have their pros and cons, which limit the use of some of the tools. The following are the pros and cons of the financial decision making tools and the frequency of their use.

Capital Budgeting Decision Tools

            Capital budgeting refers to a decision making process where a firm evaluates the potential long-term investments it needs to invest (Zenwealth.com, 2015). Normally, it is expected that the long-term projects are able to generate cash flows over some time. The analysis of the expected cash flows from the future project will determine if it will be accepted or rejected. The decisions to reject or accept can be analyzed using the following capital budgeting decision tools.

  • Net Present Value (NPV)
  • Internal Rate of Return (IRR)
  • Profitability Index (PI)
  • Modified Internal Rate of Return (MIRR)
  • Discounted Payback (DPB)

Net Present Value (NPV)

      When projects have different cash flows, different service lives and varying costs, it is imperative that the time present value of money must be put into consideration (Cliffsnotes.com, 2015). The net present value is used to analyze such projects. Net present value is a discounted cash flow technique that utilizes the amount as well as the timing of cash flows in any future project. In order to employ this technique, it is important to know the expected internal rate of return of the company, the cash flows and the project cash out flows. The required rate of return of the company is used in calculation of NPV as a discount rate. NPV is evaluated using the formula:

NPV = Net Present Value of Inflows – Net Present Value of Outflows

Pros and Cons of NPV

Pros

            The net present value is a commonly used and effective method of appraising investments. Its effectiveness comes from the fact that the method employs discounted cash flow analysis where the discounted rate helps to take care of future uncertainty associated with future cash flows (Investopedia, 2012). The discounted rate is an imperative part of net present value since it represents various forms of the company undertaking investment decisions. For instance, it may represent the cost of using company internal funds or cost of borrowing capital for investments (Extension.iastate.edu, 2015).

            Cons

            Although net present value is a commonly used financial appraisal tool, it is not without its drawbacks. The major drawback of this method comes from the lack of computation of the rate of return. The ability to reject or accept a project is purely based on the calculation of the present value. This draw back has led many analysts in preferring adjusted rate of return instead of NPV (Kimmel, Weygandt & Kieso, 2011).

Internal Rate of Return

While it employs the concept of present value, internal rate of return evaluates the interest that a future project is likely to accrue at present value of zero (Schmidt, 2015). At the present value of zero, the value of inflows is the same as the value of the proposed investment. In order to evaluate IRR, an iteration process is used where the NPV = 0. The formula for calculating IRR is given as 0 = P0 + P1/(1+IRR) + P2/(1+IRR)2 + P3/(1+IRR)3 + . . . +Pn /(1+IRR)n  (Investinganswers.com, 2015). Where n= the period in which the cash flows occur, P= the respective cash flows.

 IRR is best suited in appraisal of projects such as private equity investments and venture capital that have multiple investments and a single cash flow at the end of the investment (Investinganswers.com, 2015). Whether a company can use IRR or not is based on its advantages and disadvantages. However, a project should only be accepted if the calculated internal rate of return matches the target set by the management (Accountingexplained.com, 2015).

Pros

The use of IRR makes it possible for investment managers to rank the feasibility of projects based on the internal rates of returns rather than their present value. The use of internal rate of return makes it easy to measure the feasibility of projects; the formula allows the management to compare one project with the other (Small Business – Chron.com, 2015).

Cons

One major disadvantage of use of internal rate of return is the reinvestment assumptions. The evaluation of project based on IRR makes an infeasible assumption that immediate cash flows are reinvested at the IRR rate, which does not happen always. In addition, the use of IRR is only possible with projects that have initial cash flows and subsequent cash flows.  The other major shortcoming of IRR is its inability to measure the size of investment in addition to its likelihood to favor huge investments (Investinganswers.com, 2015). For instance, IRR is likely to accept 1$ with returns of 5$ while rejecting a similar investment with returns of 2$. Finally, IRR does not consider the cost of capital and this makes it hard for managers to predict projects with varying durations.

Profitability Index

Profitability index, also termed as cost-benefit ratio is a capital budgeting tool that uses discounted technique in evaluating the viability of an investment. According to (Borad & author, 2015), profitability index is defined as the ratio of discounted cash inflows to the cash out flows of an investment. (Borad & author, 2015) further points out that, since the cash inflows serve as benefits of the investment and the initial investment serve as cost, profitability index is the reason it is sometimes termed as cost-benefit ratio. Profitability index can be evaluated using the formula below:

 Adapted from (Borad & author, 2015)

The profitability index (PI) ascertains the monetary cost of a project and compares it to the expected benefits in monetary terms. In computing the present value of the benefits of an investment, compared to its cost, the project is approved if the value of PI is greater than one, otherwise it is rejected (Wilkinson, 2013). When the value of PI is equal to 1, it means the expected future returns will be equal to the cost of investment, and no profits shall be made. However, the expected future returns on an investment are higher than the cost of investment if the value of PI is greater than 1 and that is why the projected is accepted. On the other hand, a negative PI signifies an investment that falls short of expected results and the one that is likely to lead to a loss (Investments, 2015). The profitability index has its own advantages and disadvantages.

Pros and Cons of PI

Pros

            The PI is much easier to understand and offers more communication compared to net present value. The other advantage of this capital decision technique is that it is an imperative way of evaluating projects especially when funding is limited. The use of PI comes in handy in such a circumstance that warrants capital rationing. PI is simple to calculate besides it provides information regarding liquidity of a firm and the risk of the future cash flows (Wilkinson, 2013). Finally, PI takes care of all future cash flows of an investment and provides an assessment on the time money value of a project, showing whether an investment increases the value of a firm or not (Peterson-Drake, 2015).

Cons

The main demerit of profitability index is the difficulty of using the interest/discounting rate. In addition, the use of profitability index needs an estimate of the cost of capital and the method may not be efficient if used to evaluate multiple mutually exclusive investments (Peterson-Drake, 2015).         

Modified Internal Rate of Return

            The major assumption of the internal rate of return is that the cash flows shall be reinvested at the internal rate of return. However, this may not be the case since the reinvestment rate may vary than the internal rate of return, thus skewing the results. The modified internal rate of return is an improvement of the internal rate of return, which was devised in order to address the shortcomings of the internal rate of return method.

            The use of internal rate of return involves three basic steps that when utilized well, it shall provide the most effective capital budgeting decisions. The first step is discounting of the funds committed to a project to the present in such a rate that fairly reflects the investment risk. Secondly, the cash flows are compounded forward with the exclusion of the investment and within the investment chosen period. Finally, the internal rate of return is evaluated. It is worth to note that the re-investment rate represents the future opportunities, where risks equal the investment risks of the future project.

Pros and Cons of Modified Internal Rate of Return

Pros

There are many reasons why project analysis may opt to employ MIRR rather than IRR. While IRR takes into consideration investment impacts and changing reinvestment rates, MIRR allows both the reinvestment rate and finance to be associated with inflows and cash flows during project evaluation (Icpas.org, 2015). Through MIRR, a company is able to know whether the investment is increasing the company value or not, unlike NPV or IRR.

While NPV and IRR have significant drawbacks in form of timing, ranking and problems of size, MIRR provides a way of assessing the risks associated with future inflows, cash flows and time value for money. In summary, MIRR gives a much better realistic view on the reinvestment of free cash flows.

Cons

Just like other capital decision tools, MIRR has its own disadvantages. When the method is used in mutually exclusive projects, it may lead to incorrect decisions (Borad & author, 2015). Most managers do are hesitant in using cost of capital and financing rate, which may skew MIRR decisions.

Discounted Payback (DPB)

The discounted payback method is an investment appraisal tool used by financial mangers to determine how quickly the cash flows of the investment can meet the cost of capital (Peavler, 2015). By discounting each cash flow, the method takes into consideration the time value for money. The major difference between the discounted payback and the payback period method is that DPB uses discounted cash flows as the interest rates and the particular year in which the cash flow occurs. This method has its pros and cons just like any other capital decision tool.

Pros and Cons of DPB

Pros

The major advantages of DPB are that is gives an estimate on the time it can take an investment to realize the initial capital. DPB also since it uses discounted cash flow technique, this method gives a better estimate of the time it can take an investment to recover initial investment when compared to payback method.

Cons

The efficiency of discounted payback method is reduced in the circumstance that the cash flows are overlooked. The other drawback of this method is that it needs an estimate of the cost of capital in order to evaluate the payback in addition to exudin…………………………………………………………………………………………………….

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References

Accountingexplained.com,. (2015). Internal Rate of Return IRR Calculation | Example | Decision Rule. Retrieved 22 March 2015, from http://accountingexplained.com/managerial/capital-budgeting/irr

Borad, S., & author, M. (2015). Modified Internal Rate of Return (MIRR) – The Solution to Multiple IRR | eFinanceManagementEfinancemanagement.com. Retrieved 23 March 2015, from http://www.efinancemanagement.com/investment-decisions/modified-internal-rate-of-return-mirr-the-solution-to-multiple-irr

Borad, S., & author, M. (2015). Profitability Index (PI) or Benefit-Cost Ratio | eFinanceManagement.Efinancemanagement.com. Retrieved 22 March 2015, from http://www.efinancemanagement.com/investment-decisions/profitability-index-pi-or-benefit-cost-ratio

Cliffsnotes.com,. (2015). Capital Budgeting Techniques. Retrieved 22 March 2015, from http://www.cliffsnotes.com/more-subjects/accounting/accounting-principles-ii/capital-budgeting/capital-budgeting-techniques

Extension.iastate.edu,. (2015). Capital Budgeting Basics | Ag Decision Maker. Retrieved 22 March 2015, from http://www.extension.iastate.edu/agdm/wholefarm/html/c5-240.html

Icpas.org,. (2015). ICPAS. Retrieved 23 March 2015, from https://www.icpas.org/hc-insight.aspx?id=4972

Investinganswers.com,. (2015). Internal Rate of Return (IRR) Definition & Example | INVESTING Answers

References

Accountingexplained.com,. (2015). Internal Rate of Return IRR Calculation | Example | Decision Rule. Retrieved 22 March 2015, from http://accountingexplained.com/managerial/capital-budgeting/irr

Borad, S., & author, M. (2015). Modified Internal Rate of Return (MIRR) – The Solution to Multiple IRR | eFinanceManagementEfinancemanagement.com. Retrieved 23 March 2015, from http://www.efinancemanagement.com/investment-decisions/modified-internal-rate-of-return-mirr-the-solution-to-multiple-irr

Borad, S., & author, M. (2015). Profitability Index (PI) or Benefit-Cost Ratio | eFinanceManagement.Efinancemanagement.com. Retrieved 22 March 2015, from http://www.efinancemanagement.com/investment-decisions/profitability-index-pi-or-benefit-cost-ratio

Cliffsnotes.com,. (2015). Capital Budgeting Techniques. Retrieved 22 March 2015, from http://www.cliffsnotes.com/more-subjects/accounting/accounting-principles-ii/capital-budgeting/capital-budgeting-techniques

Extension.iastate.edu,. (2015). Capital Budgeting Basics | Ag Decision Maker. Retrieved 22 March 2015, from http://www.extension.iastate.edu/agdm/wholefarm/html/c5-240.html

Icpas.org,. (2015). ICPAS. Retrieved 23 March 2015, from https://www.icpas.org/hc-insight.aspx?id=4972

Investinganswers.com,. (2015). Internal Rate of Return (IRR) Definition & Example | INVESTING/ Answers. Retrieved 22 March 2015, from http://www.investinganswers.com/financial-dictionary/ INVESTING /internal-rate-return-irr-2130#

Investinganswers.com,. (2015). Internal Rate of Return (IRR) Definition & Example | INVESTING Answers. Retrieved 22 March 2015, from http://www.investinganswers.com/financial-dictionary/INVESTING /internal-rate-return-irr-2130#

Investinganswers.com,. (2015). Internal Rate of Return (IRR) Definition & Example | INVESTING Answers. Retrieved 22 March 2015, from http://www.investinganswers.com/financial-dictionary/INVESTING /internal-rate-return-irr-2130#

Investments, P. (2015). Profitability Index: What is it & How to Calculate it.Blog.primeassetinvestments.com. Retrieved 22 March 2015, from http://blog.primeassetinvestments.com/profitability-index-what-is-it-how-to-calculate-it

Investopedia,. (2012). Capital Budgeting: Capital Budgeting Decision Tools | Investopedia. Retrieved 22 March 2015, from http://www.investopedia.com/university/capital-budgeting/decision-tools.asp

Kimmel, P., Weygandt, J., & Kieso, D. (2011). Accounting. Hoboken, N.J.: Wiley.

Peavler, R. (2015). Pros and Cons of the Discounted Payback PeriodAbout.com Money. Retrieved 23 March 2015, from http://bizfinance.about.com/od/Capital-Budgeting/a/discounted-payback-period.htm

Peterson-Drake, P. (2015). Advantages and Disadvantages of Profitability Index. Retrieved 23 March 2015, from http://harbert.auburn.edu/~yostkev/teaching/finc3630/notes/DecisionCriteria.pdf

Schmidt, M. (2015). Internal Rate of Return, Modified IRR Calculated and ExplainedBusiness-case-analysis.com. Retrieved 22 March 2015, from https://www.business-case-analysis.com/internal-rate-of-return.html

Small Business – Chron.com,. (2015). Why Is the Internal Rate of Return Important to an Organization?. Retrieved 22 March 2015, from http://smallbusiness.chron.com/internal-rate-return-important-organization-67279.html#

Wilkinson, J. (2013). Profitability Index Method Formula • The Strategic CFOStrategiccfo.com. Retrieved 22 March 2015, from http://strategiccfo.com/wikicfo/profitability-index-method-formula/

Wilkinson, J. (2013). What is Profitability Index? • The Strategic CFOStrategiccfo.com. Retrieved 23 March 2015, from http://strategiccfo.com/wikicfo/what-is-profitability-index/

Zenwealth.com,. (2015). Capital Budgeting. Retrieved 22 March 2015, from http://www.zenwealth.com/businessfinanceonline/CB/CapitalBudgeting.html

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Debates the value and ethical concerns of Psychological Profiling

Write a 5 to 8 page persuasive paper (excluding cover and reference pages) that debates the value and ethical concerns of Psychological Profiling. Using critical thinking, construct a persuasive argument on why Psychological Profiling has value to the areas of society, police, courts, and corrections . Discuss the advantages and disadvantages of Psychological Profiling in these areas. Provide examples of ethical concerns in each of the four areas . Explain why there are ethical concerns in these areas and the approaches that can be used to overcome them. Identify an alternative path to these concerns that will stay within ethical guidelines. Provide examples to support your positions.

Note: This Assignment requires outside research. Use at least three credible sources beyond the text material and discuss how you evaluated the credibility of the resources used. 

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ETHICAL CONCERNS

Some of the ethical principles that are meant to govern research, more so psychological research include integrity, respect, responsibility, and competence(Schuler, 2013). Respect can be demonstrated through the protection of participants given that researchers are expected to protect the participants in their studies even as they endeavor to obtain information from them. This analysis is based on three psychological studies by Haslam and Reicher (2012), Larsen (1974) and Mischel et al. (2011).Mischel et al.s (2011) research are about the development of a marshmallowtest to measure the ability that preschoolers have towards delaying gratification. Thistest basically involves measuring the extent to which a preschooler can resist immediate gratification and wait for a later bigger and better reward. The major ethical concern arising from this research is whether or not the preschoolers that participated in the study had the ability to knowingly and willingly participate in it. This means the researchers acted in breach of obtaining informed consent from the participants which is unethical.The informed consent requirement has it that research participants should be made to what they are participating in and what the data they provide will be used for. In this case, the participants at 4 years of age barely understood …

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Value of Auctions in the Economy

Auctions can be an important tool for selling goods and gathering information. Auctions are used in multiple venues including agriculture, eBay, and distressed asset sales. The seller does not have to worry about estimating demand and setting a price because the demanders will do that through the auction process.

Introduction

(20 points)

18 – 20

Engages the reader in the topic with some form of creative “hook” (such as a story, quote, example, etc.) and provides a clear background for the topic so that readers can gain an understanding of the purpose of the paper. Clearly presents the essay’s thesis and a summary of the main points that clarify the writer’s point of view. Provides a clear road map for the paper either in the thesis statement or body of introduction.

Quality of Discussion

(35 points)

32 – 35

Clear and appropriate. Provides strong evidence of critical thinking. Makes use of excellent transitions. Paragraphs contain strong topic sentences.

Organization

(15 points)

14 – 15

The organization results in clarity and presents logically arranged points to support the proposed solution. Related ideas are well grouped, and transitions between ideas flow smoothly.

Writing Mechanics

(10 points)

9 – 10

Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors.

Outside Sources

(10 points)

9 – 10

The number of sources meets or exceeds any expressed assignment requirements. Every source used is peer-reviewed or academic in nature. All articles are relevant to the topic.

APA Style

(10 points)

9 – 10

APA guidelines are correctly followed. Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.

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THE VALUE OF AUCTIONS 2 The Value of Auctions An auction is a commercial mechanism that allocates goods and forms the prices of those goods through a process called bidding. Auctions are regarded as an efficient mechanism for the trade of goods since different parties can bid for the right to buy a good or service. (Easley and Kleinberg (2019) state the goals of an auction include revenue maximization and aggregation and revelation of information. In revenue maximization, a seller is concerned about allocative efficiency, but instead, aims are maximum price through competition among bidders. Secondly, auctions aggregate bids that buyers make based on confidentially known demand and supply functions. Therefore, the resulting valuations can be regarded as aggregators of confidential information. In auctions, the selling of goods is a vital indicator of future financial policies. As a result, auctions have a great value to the economy of any country

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Compute financial ratios, time value, variables, and returns using industry standard tools for optimizing financial success

 Part II Overview

For this part of the final project, you will be given a scenario in which you are asked to illustrate your financial computation and analysis skills. This part of the assessment addresses the following course outcomes:

  Compute financial ratios, time value, variables, and returns using industry standard tools for optimizing financial success

  Analyze corporate financial data for multiple companies in evaluating past and future financial performances

Part II Prompt

For this section of your employment exam, you will select two companies. The first company needs to come from your TDAU thinkorswim portfolio. The second needs to be a competitor of the first company from the same industry. You will be responsible for collecting, synthesizing, and making decisions regarding both companies. After evaluating these companies’ financial data, you will then decide which company’s stock is the better investment.

This section of your employment examination must be submitted in two parts. Part A will contain the workbooks that house all of your quantitative data and formulas, along with any of the information that is relevant for your chosen companies. Part B will contain your answers to the questions asked below, composed in a cohesive manner. If you are referring to data that is found within the workbooks in Part A, be sure to include a citation—for example, “rate of return is 3.570 USD (E64, WB2),” where E64 is the cell that the calculation took place in and WB2 is designating “workbook 2.” This ensures that your instructor can quickly and accurately check data entry, formula use, and financial calculations.

Your submission must address the following critical elements:

Preparing the Workbooks

Download the annual income statements, balance sheets, and cash flow statements for the last three completed fiscal years for your chosen

companies. This information must be included in your final submission.

Prepare a worksheet for each of the companies to display their financial data for the last three fiscal years. Ensure your data is accurate and

organized. Include these worksheets as a workbook in your final submission.

Find historical stock prices for both companies and add this information to the respective spreadsheets. Consider the appropriate date range

you should use.

Three-Year Returns

What is the three-year return on the stock price of the first company (Company A)? How is the stock performing? Ensure that you use the appropriate formula in your spreadsheets to calculate the three-year return on the given company’s stock price.

What is the three-year return on the stock price of the second company (Company B)? How is this stock performing? Ensure that you use the appropriate formula in your spreadsheets to calculate the three-year return on your chosen company’s stock price.

How do these two stocks compare in terms of three-year returns? What does this indicate about these two companies?

III. Financial Calculations

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the price-to-earnings ratio for the last three fiscal

years of the given and your chosen companies. Be sure that you are entering and using the correct formula.

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the debt-to-equity ratios for the last three fiscal years

of the given and your chosen companies. Be sure that you are entering and using the correct formula.

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the return-on-equity ratios for the last three fiscal

years of the given and your chosen companies. Be sure that you are entering and using the correct formula.

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the earnings per share for the last three fiscal years of

the given and your chosen companies. Be sure that you are entering and using the correct formula.

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the profit margins for the last three fiscal years of the

given and your chosen companies. Be sure that you are entering and using the correct formula.

Using the appropriate spreadsheets, which are to be included in the workbooks, calculate the free cash flows for the last three fiscal years of the

given and your chosen companies. Be sure that you are entering and using the correct formula.

IV. IndustryAverages

Obtain current industry averages of three of the financial calculations above for both companies and add this information to your spreadsheet for comparison. Ensure the accuracy and organization of your data.

In this context, how is each company’s financial health? How do these two companies compare to one another? Consider the appropriate date range you should use.

V. Performance Over Time

Analyze the performance of the Company A over time. What financial strengths and weaknesses does this company have? Consider addressing

the free cash flows and ratios you calculated earlier.

Analyze the performance of your Company B over time. What financial strengths and weaknesses does this company have? Consider addressing

the free cash flows and ratios you calculated earlier.

Analyze how the data differ between these two companies. Why do you think this is? Consider addressing the free cash flows and ratios you

calculated earlier.

VI. Investment

Are the companies considered growth or value companies? Why?

Which company’s stock is the better investment? Consider supporting your answer with data.

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Map the customer value journey

 Subject Title Digital MarketingSubject Code MKT103A
Assessment Title Design Project
Learning Outcome/s (found in the Subject Outline) a) Describe new marketing trends that use digital marketing
b) Indicate the importance of digital media in todays marketing and communication planning
d) Identify trends in online consumer behaviour
Assessment type (group or individual) Individual
Weighting % 40%
Word count 1500 words +/- 10% excluding cover, references, appendices
Submission type Turnitin ?
Format / Layout of Assessment
Report: Digital Marketing Plan
ICMS Cover Page
Table of Contents
Introduction
Strategy
Recommendations
Reference List
Appendices (Portfolio) of Mock-ups
Assessment instructions Drawing upon trends in digital marketing and online consumer behaviour, design a digital marketing campaign and a marketing funnel blueprint using the RACE model. The project focuses on an imaginary business in the coaching industry. Feel free to niche down into a specific type of coaching business (health, life, spiritual, business etc.), with the objectives of 1) increasing awareness of and positioning the coach as an expert and 2) increasing the mailing list for the business. Apply theories, concepts, methods and strategies covered in this unit when designing and justifying your choices including the choice of digital media and strategies employed in the marketing funnel design. Be sure to map the customer value journey for your customer avatar as part of the planning and design process.
Students are to:
• Map the customer value journey
• Create a visual blueprint of the marketing funnel
• Provide a 1500-word (+/- 10%) Digital Marketing Plan with an appendix of mock-up marketing collateral. The following elements are be included:
o Introduction/Background of Coaching Business o Value Proposition
o Target Audience / Customer Avatar o Strategy Overview & Justification:
? Justifications for funnel choices/approach—which theories, models, concepts did you employ when making these decisions.
? Justifications for digital media choices/approach— which theories, models, concepts did you employ when making these decisions.
? Justifications for measurement decisions/tools— which theories, models, concepts did you employ when making these decisions.
o Based on the Strategy—Create a portfolio of mock-ups which represent a cohesive whole. Provide one example of the following:
? Lead magnet—front page mock-up, short description of content—pdf of page
? Content article—based on the lead magnet and/or coach as expert—100 words
? Social media ad—pointing to the lead magnet
? Google ad copy—pointing to the lead magnet
? Landing page (for collecting email addresses)—pdf of page
? Thank you page or Upsell page)—pdf of page
Readings for the assessment To assist you with writing this report, use the materials found on your
• Moodle page (lecture slides, recommended and additional readings or other documents). • Class content.
• Useful links posted on Moodle.
Complete the Module activities which are designed to support the critical tasks of this Assessment.
Grading Criteria / Rubric See below
Assessment 3 –Design Project – Marking Rubric
Criteria High Distinction
(85-100) Distinction
(75-84) Credit (65-74) Pass (50-64) Fail
(0-49)
Marketing Funnel Visual Blueprint
15%
The funnel blueprint is complete with all elements addressed/labelled, visually easy to follow the proposed strategy. Industry best practices followed. The funnel blueprint is mostly complete with an element missing or not addressed/labelled appropriately, visually easy to follow the proposed strategy mostly. Industry best practices mostly followed. The funnel blueprint is somewhat complete with 2 elements missing or not addressed/ labelled appropriately, visually easy to follow the proposed strategy somewhat. Industry best practices somewhat followed. The funnel blueprint is minimally complete with 3 elements missing or not addressed/ labelled appropriately, not visually easy to follow the proposed strategy. Industry best practices minimally followed. Not included. Or the funnel blueprint is incomplete missing more than 3 elements or not addressed/ labelled appropriately, visually confused or strategy not discernible. Does not follow industry best practice.
Customer Value
Journey Map
10%
Customer Value Journey Map is complete and there is a consistent approach throughout the journey. It is well thought out and draws upon industry standards as well as relevant theories, methods and concepts. Customer Value Journey Map is complete and there is mostly a consistent approach throughout the journey. It is mostly well thought out and mostly draws upon industry standards as well as relevant theories, methods and concepts. Customer Value Journey Map is mostly complete there is a somewhat consistent approach throughout the journey.
It is somewhat well thought out and somewhat draws upon industry standards as well as relevant theories, methods and concepts. Customer Value Journey Map is missing an element, there are a few inconsistencies in the customer journey and minimally draws upon industry standards or relevant theories, methods and concepts. Customer Value Journey Map is missing more than 1 element, there are numerous inconsistencies in the customer journey or it barely draws upon industry standards or relevant theories, methods and concepts.
Introduction/Com pany Background
5% All sections were included. Shows a full and deep understanding of the topics. The topics were fully elaborated upon. All sections were included. Shows an understanding of the topics, but further elaboration is needed in one or two sections. All sections were included. Shows a under-standing of most of the topics, but greater depth and elaboration was needed in many sections.
All sections were included, or one section was missing. Shows a basic understanding of the topics with greater depth and elaboration needed in many sections. More than one section was excluded. Shows a superficial or incorrect understanding of most topics. No depth of understanding.
Target Audience,
Customer Avatar,
Value Proposition
10% Exceptional level of systematic and critical understanding of target audience identification and analysis. Advanced and integrated awareness of target audience identification and analysis. Proficient awareness of target audience identification and analysis Basic awareness of target audience identification and analysis. No/limited awareness of target audience identification and analysis.
RACE Model—
Strategy
Overview & Justification
25%
A clear, evidence-supported marketing funnel strategy was designed incorporating digital media choices/approach and proposed campaign measures.
Theories, concepts and methods are accurately applied and used to justify strategic decisions regarding marketing funnel design/choice, digital media choices/approach, and measurement design/tools. A mostly clear, mostly evidence-supported marketing funnel strategy was designed incorporating digital media choices/approach and proposed campaign measures.
Theories, concepts and methods are accurately applied and used to justify strategic decisions regarding marketing funnel design/choice, digital media choices/approach, and measurement design/tools. A somewhat clear, generally evidence-supported marketing funnel strategy was designed incorporating digital media choices/approach and proposed campaign measures.
Theories, concepts and methods were applied accurately in most instances, but further elaboration could have been provided when justifying strategic decisions regarding marketing funnel design/choice, digital media choices/approach, and measurement design/tools. The marketing funnel strategy was limited with minimal evidence to the strategy. Digital media choices/approach and proposed campaign measures were included but were disjointed compared to the strategy or limited in nature.
Some theories, concepts and methods were applied accurately in some instances, but further elaboration could have been provided when justifying strategic decisions regarding marketing funnel design/choice, digital media choices/approach, and measurement design/tools. The marketing funnel was unclear or confused in nature with little or no evidence to support the strategy. The digital media choices/approach and proposed campaign measures may or may not have been incorporated and where evident greater elaboration was needed.
Few or no theories, concepts and methods were applied when justifying strategic decisions regarding marketing funnel design/choice, digital media choices/approach, and measurement design/tools.
Portfolio:
Marketing Collateral Mockups
25% All mock-ups included. Mockups follow best practice for each category and support the marketing funnel design and strategy. All mock-ups included and mostly follow industry best practice for each category. The mock-ups mostly support the marketing funnel design and strategy. 1or 2 Mock-ups missing and/or mock-ups only somewhat follow industry best practice for each category. The mock-ups somewhat support the 3 Mock-ups missing and/or mock-ups loosely follow industry best practice for each category. The mockups somewhat support the marketing funnel design and strategy. More than 3 Mock-ups missing and/or the mockups do not follow industry best practice for each category. Or, the mock-ups do not support the
marketing funnel design and strategy. marketing funnel design and strategy.
Presentation, and structure
10% Professional presentation and effective communication of strategy, fully supported with rationale and justifications. Outstanding report structure and communication of ideas enhances readability. Free of errors and logical flow, appropriate sections.
Well-structured presentation and communication of strategy, supported with rationale and justifications that closely correspond to the elements of the report. Very good report structure, free of errors and has a logical flow, appropriate sections. Appropriate presentation and communication of strategy, supported with some rationale and justifications. Good report structure, free of errors and has a logical flow, appropriate sections. Presentation that shows some evidence of report structure, but errors may detract from communication of strategy. There are some rationale or justifications used but they may not correspond to the elements and sometimes detract from readability. Basic report structure, some errors and hard to follow, some sections are missing. Lacks evidence of a structured presentation with limited depth in the strategy. The few justifications used do not correspond to the key elements. Missing appropriate report structure, contains errors and hard to follow, appropriate sections are missing