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Researchers wanted to explore self-esteem in adolescent boys and adolescent girls.

 Use the following information to ensure successful completion of the assignment:

  • Researchers wanted to explore self-esteem in adolescent boys and adolescent girls. Each respondent completed a 10-item self-esteem scale (they chose one rating for each item from a Likert-type scale, 1 = strongly disagree and 5 = strongly agree). The sum of the 10 ratings was each respondent’s self-esteem score. Their results were: t = 2.01, d = .90 (40 girls, 40 boys).
  • This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
  • Use APA style for the writing assignments. The APA Style Guide is located in the Student Success Center.
  • This assignment requires that at least four additional scholarly research sources related to this topic, and at least one in-text citation from each source be included. 

Directions:

In an essay (500 words), use the scenario presented above to thoroughly answer the following questions:

  1. What statistical test did the researchers use to determine if there was a statistically significant difference in levels of self-esteem between the boys and the girls?
  2. What was the purpose of calculating a Cohen’s d? When is a Cohen’s d calculated? Interpret d=.90. What does it mean in this example?
  3. What if the researcher compared the adolescent boys before treatment and again after treating them for depression? What type of t-test would be most appropriate in this case, and why?
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A footwear manufacturer company wanted to know if they made the right choice in terms of product mix and media placement.

A footwear manufacturer company wanted to know if they made the right choice in terms of product mix and media placement. Their retailers are a mix of department stores as well as boutique shops. They place advertisements on multiple platforms; TV, print, digital, PR and email. Your company were hired for the project and your boss have decided on the following approach:

Data Analytic team: Data analytics combining store level sales data with marketing spend data

Store team: Visit key retailers/stores and examining store displays as well as in-store promotional materials

Communication team: Examining the client’s and its competitors media and communication materials

The findings and recommendations from all the teams will be combined in a single report and presented to the clients. They were given TWO months to complete the project.

Required:

Prepare the following:

a)Work breakdown structure

b)Gantt Chart

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