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Lakewood IT wants to create an IT service department as one of their product offerings

Business Case

Project Overview:

The owner of Lakewood IT wants to create an IT service department as one of their product offerings.  This service department may exist at multiple, company locations and, possibly, in multiple buildings at the same location.  Management needs to determine whether we are suited to expand into this new specialty within six (6) months.  Currently, we have two customer-facing departments: IT Hardware/Software Sales and IT Parts.  If we choose to create a service department, this will add a third customer-facing department to Lakewood IT.  No longer will we need to refer customers to outside repair service companies.  We will be able to sell new IT hardware/software, sell replacement parts, and service the hardware/software. Truly, we will be a one-stop shop for all home IT needs!

As I think about it, I probably did not give you enough information about this proposed service department.  The service department will have both virtual and live technicians to fix the customer’s IT issues.  This will require people to set up the home service appointments, technicians to assess, estimate, and fix the hardware/software, and coordinate with parts department to get the necessary parts for repair. The parts department may need to change their inventory and ordering process to accommodate the larger volume of parts needed with the new service department.

Task:

Lakewood IT’s management is asking for additional information in your analysis.  They are tasking you with exploring and researching some options associated with their project.  Management wants you to research IT service implementation options.  More specifically, you must research Software as a Service (SaaS) solutions vs. non-SaaS solutions for IT service departments.  The paper must:

  • Identify and describe, at least, two SaaS solutions and two non-SaaS solutions
  • Describe, at least, two benefits and two limitations associated with each solution
  • Identify one preferred SaaS solution and one, preferred non-SaaS solution as the best options for Lakewood IT.

The paper must not exceed 5 pages of content (the title page, abstract [if required], reference pages,  figures/tables, and appendices are not content pages).  In addition, the paper must use:

  • Times New Roman, 12 pt font/typeset
  • Double spaced lines
  • The APA Manual, 7th edition’s title page, header, margins, figure, table, and heading formatting
  • The APA Manual, 7th edition’s writing mechanic guidelines

Please find the attached references below.

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Glazed Donut Shop (GDS) wants to go international

CASE STUDY

REQUIREMENT:

Glazed Donut Shop (GDS) wants to go international i.e. enter other markets overseas. It is now based in Kuala Lumpur. As a consultant advice GDS on the best way to go international taking into consideration the nature of its business. Explain your decision and evaluate the likely outcomes for GDS.

NOTE:-

ASSIGMENT RUBRIC

A) Knowledge and Understanding – wide range of ideas

B) Analysis and Evaluation – analyse, evaluate, compare and construct values.

C) Critical Thinking – logical and creative, with insightful outcomes

D) Research and Enquiry – Rigorous and sustained enquiry with excellent outcomes.

D) Communication – communicate ideas clearly and appropriately.

E) Presentation and Referencing – Technically excellent accurate referencing and presentation.

Reminder:-

1) Word count –Not more than 800 words. Not including references.

2) You must provide references. References should use the American Psychological Association (APA) format. 

3) References should include the latest journal/book publication (year 2000 and onwards)

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Glazed Donut Shop (GDS) wants to go international i.e. enter other markets overseas. It is now based in Kuala Lumpur

CASE STUDY

REQUIREMENT:

Glazed Donut Shop (GDS) wants to go international i.e. enter other markets overseas. It is now based in Kuala Lumpur. As a consultant advice GDS on the best way to go international taking into consideration the nature of its business. Explain your decision and evaluate the likely outcomes for GDS.

NOTE:-

ASSIGMENT RUBRIC

A) Knowledge and Understanding – wide range of ideas

B) Analysis and Evaluation – analyse, evaluate, compare and construct values.

C) Critical Thinking – logical and creative, with insightful outcomes

D) Research and Enquiry – Rigorous and sustained enquiry with excellent outcomes.

D) Communication – communicate ideas clearly and appropriately.

E) Presentation and Referencing – Technically excellent accurate referencing and presentation.

Reminder:-

1) Word count –Not more than 800 words. Not including references.

2) You must provide references. References should use the American Psychological Association (APA) format. 

3) References should include the latest journal/book publication (year 2000 and onwards).

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A monopolist can charge whatever she wants because she is the only source available

Evaluate the following statement using economic reasoning: “A monopolist can charge whatever she wants because she is the only source available.”

Example answer:

“A monopolist can charge whatever she wants because she is the only source available”. This statement is not true because a monopolist cannot charge whatever she likes. She can only choose either what price to charge or what quantity to produce. Even though the monopolist uses control over the price of output, profit maximization means she cannot charge whatever price she wants. Sometimes, even the monopolist finds herself in situations where she has to reduce the price in order to sell more. But then again, if the monopolist knows what its customer want and want, as well as their buying behaviors, it can use price differentiation and take away consumer surplus. The way to do that will be to restrict output onto the market to take advantage of its leading position over a period of time, or as a way to raise the price. Once the monopolist chooses a price, she is forced to sell only so much as demanded by consumers at that price, given by the demand curve. On the other hand, the monopolist can use price discrimination to gain added profits by charging the maximum price only the maximum price that consumers will be willing to pay (Economics Online, n.d.).

References

Economics Online. (n.d.). Retrieved April 30, 2017, from http://economicsonline.co.uk/Market_failures/Monop…

Identify and describe a real world example of an oligopoly. What characteristics of this market fit the definition of an oligopoly? What role does advertising play in this market? Is this consistent with what you’ve learned about advertising and oligopoly in this course?

Example answer:

First and foremost, Oligopoly is a market in which the sellers have control to raise the product price. In oligopoly market, the sellers produce products that are identical, with the same features and inputs, which create a high level of interdependence. The fact that they depend on each other encourages competition in non-price-related areas, like advertising and packaging (Monopoly Power, n.d.).

The soft drink market is dominated by a handful of companies, however the two most powerful and popular ones are Coca Cola and Pepsi. Coca cola newest advertisement for has been the name on the bottle. Even if people with names that are not as common as “Maria” and “Ashley” were not that thrilled about the whole idea, other people loved it. It is kind of cool for one to have their name on the bottles Customers loved it because it is kind of cool for one to have their name on the bottles. As for Pepsi, they just recently adapted the same advertising technique but instead of having people’ name printed on the bottle they feature some of the most inspiring and famous music quote. Advertisement plays a great role in this market because there are so many other choices out there that companies need to always reinvent themselves and their products to motivate people to buy their product instead of the others (Miller, 2015). As far as I am concerned, it is consistent with what I learned about oligopoly during the weekly forum and about advertising in general.

Reference

Miller, M. (2015, June 15). Pepsi Takes Aim at Coke’s Polar Bear and Share-a-Coke Campaigns – brandchannel:. Retrieved April 30, 2017, from http://brandchannel.com/2015/06/15/pepsi-direct-ai…

Monopoly power. (n.d.). Retrieved April 30, 2017, from http://economicsonline.co.uk/Market_failures/Monop…

Oligopoly Examples. (n.d.). Retrieved April 30, 2017, from http://examples.yourdictionary.com/oligopoly-examp…

Each answer needs to be 250 words minimum

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A patient just called. The patient has an appointment at her physician’s office in one hour and wants copies of her health record to take to the office.

Processing a Request for Release of Information You are the ROI coordinator. During the day you face a variety of ROI situations. How should you handle the situations described next and what, if any, additional information will you need before you can make your decision? If you will need to provide copies of the health record, explain which forms (information) you would provide. Include dates if appropriate.

 1. A patient just called. The patient has an appointment at her physician’s office in one hour and wants copies of her health record to take to the office. The department has a policy that requires a 48-hour notice except in medical emergencies. The patient did not specify what health records she needs. 

2. A patient has complained that he had requested that his health records be sent to the state department of disability three times and that the department says that it has still not received them. Your records show that they have been sent twice. The patient is very upset as his request for a copy of his health record cannot be processed without these health records.

 3. A Homeland Security agent shows up and flashes a badge at you. He demands that you release a patient’s health record to him immediately as it is a matter of national security. 

4. Dr. Lawrence calls and requests a copy of the health record on Stephanie Smith. The records show that Dr. Jones was the patient’s physician. Dr. Jones and Dr. Lawrence are not partners.

 5. You receive a subpoena requesting your presence in court. You do not want to appear, so you talk to the court clerk. The subpoena specifies all charts for a patient for the period of June 2015 to January 2017. The hospital has records for the period of April 1999 to the present

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A researcher based in Miami wants to learn about the experiences of homeless people in the United States by conducting interviews with them

In this forum, you will use you will use skillsets you have developed in this module related to the sampling process by responding to the following discussion prompt and answering all (4) questions. You may want to use the internet in addition to resources provided in Module 7. 
A researcher based in Miami wants to learn about the experiences of homeless people in the United States by conducting interviews with them. He plans to conduct in-person interviews with the homeless people he samples. He is having trouble deciding how to draw a representative sample of homeless people because homeless people are difficult to find, often move from place to place, and are often cycled in and out of homelessness. The researcher has one year and a $5,000 grant with which to conduct his interviews.

Your task is to help this researcher.

1. What is the population he wants to generalize to?
2. What are possible sampling frames (sources) from which he can draw his sample?
3. What do you think would be a good/realistic sample size?
4. What sampling methods would you suggest he uses? Why?

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Decision Making Process: Consumer needs and wants are what drive marketers

Decision-making process for Consumer needs and wants(i.e., high involvement versus low involvement)
Motivation and values

Part 1, Decision Making Process: Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need through purchase behavior. Then, discuss how each of the following items impacts the process of decision-making. For each item, support your discussion with a personal example of purchasing a product or service.

The type of decision in the decision-making process (i.e., high involvement versus low involvement)
Motivation and values
The power of attitudes
The type of message
Issues related to purchase and post-purchase activities
The family and culture
Part 2, Cultures and Marketing: Our behavior as consumers is dramatically influenced by our culture. Refer back to the Marketing Pitfalls section 14.6 (Chapter 14).
Find a similar example of an unsuccessful market entry by a global product and provide the details in your paper.
Describe the reason why it was a failure as related to consumer behavior, culture, and/or subculture.
Explain how you would more effectively market the global product in that country.
The Final Project Paper:
Must be eight to ten double-spaced pages in length (not including title and references pages and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style resource
 (Links to an external site.)
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least four scholarly sources in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources
 (Links to an external site.)
 table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper guide
 (Links to an external site. Consumer needs and wants)
.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List
 (Links to an external site.)
 resource in the Ashford Writing Center for specifications.
Carefully review the Grading Rubric
 (Links to an external site.)
 for the criteria that will be used to evaluate your assignment.
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Consumer Decision Making Process: Consumer needs and wants

(Name of Student)

(Course Name and Number)

(Name of Instructor)

(Date Submitted)

Consumer Decision Making Process

            Marketers can develop effective marketing strategies if they have a good understanding of the consumer though processes. Although it may not be easy to comprehend, consumers have a decision processes that they employ while making a purchase decision. The development of a good understanding of the process is critical for marketers. The understanding is important in developing a structured thinking and a better understanding of the consumer behavior. The consumer decision process model describes the steps that a consumer or purchaser follows while making their purchase decision.

Part 1: The Decision Making Process

            The purchasing process has been shown to be similar to process of problem solving. According to Verma (2008) customers purchase a product or service when they have a need that they need to satisfy. The purchasing decision has been shown to follow a series of steps, which has been referred as the consumer decision-process model. The consumer decision process consists of the need recognition, information search, pre-purchase evaluation, purchase, consumption, and post-purchase evaluation. The need recognition occurs where the consumer initiates the decision to make a purchase. This could occur due to perceived discrepancy between the current and desired states. For example, a desire to buy new mobile device in order to access more content that cannot be accessed by an old model. The recognition of the need is followed by the search for information about the available alternatives. According to Hoffman & Bateson (2010) the search can be internal or external. The collected information can be obtained from personal and non-personal…

Consumer needs and wants………………………………………………………………………………………………

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