The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers

Memo: Business Intelligence Alert

Overview

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.

The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures

As the regional director of marketing for a theme park, it is your job to create the marketing plan for the park’s reopening. With the pertinent and necessary information, each department is assisting you. The business intelligence unit of the company in the scenario has observed a rise in unfavorable consumer sentiment as the reopening date of the parks approaches. This is clear across a variety of additional digital media platforms, including the company’s websites and other online information sources, in addition to social media platforms. The fact that the organization’s ethics are being questioned in the majority of these unfavorable opinions is a big source of worry.
To express its worries, the business intelligence section has written a memo. You have been instructed by the CMO to reply to this memo by drafting a report with recommendations.
Prompt
Write a memo-style report with recommendations for the CMO of the company in the course scenario, outlining the steps to take to reduce consumer dissatisfaction. To ensure modifications and improvements to the strategy for preventing bad publicity, please refer to the Business Intelligence Memo (attached). The necessity of cross-functional effort alignment, crisis management, social media response strategies, and CSR messaging should be highlighted in your memo.
You must pay attention to the following requirements in particular:

Describe how you must now diverge from your original plan to implement strategic modifications to stop unfavorable publicity (see the marketing presentation attached).
Which two actions will you take to handle the unfavorable press surrounding the park’s reopening in an effective manner?
Describe the alignment of the cross-functional effort.
o How can the company’s sales and operations divisions assist in addressing the bad press?
o How can you inform customers about safety precautions using marketing channels?
Describe how, when in line with ethical standards, a crisis communication plan can enhance the organization’s reputation.
o How would you approach crisis communication using public relations?
o How would you handle crisis communication on your company website?
Describe the strategies for using social media in this case.
o How would you respond to criticism?
o How would you respond to the questions about safety?
Describe the communication plan for corporate social responsibility (CSR) in this case.
o What are the organization’s main CSR initiatives and policies?
o Which media are most effective for spreading the word about CSR initiatives?
Instructions for Submission
One to two pages of double-spaced, Times New Roman 12-point text with 1-inch margins should be sent in a Word document.APA format.