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What business model does your company use?

What business model does your company use? What is your organization’s vision and mission? What objective evidence, using the Three Tests of a Winning Strategy, is there that your organization’s vision, mission, and objectives support its strategy?

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Avon Products Inc.

Business Model

            My company is Avon Products Inc., the world’s largest direct selling company. The Avon Products Inc. business model has always been based on believes that its success in the beauty products industry rests on its distribution strategies.  The company employs the model of direct selling, which enables the company to reach its worldwide customers in over 100 countries. To be a sales representative requires minimal startup costs.

            The direct selling model enables the company to sell its products to its sales representatives on credit. To achieve its mission and goals, the company has invested on its customer representatives, providing training, restructuring the representative commission and rolling out new opportunities in sales representative leadership. The multi layered marketing strategy allows the sales representatives to increase their commissions within their sales team through referrals.

Mission Statement

            The company mission is stated in its five key ideals: The Company strives to be the market leader, the women’s choice for buying, premier direct seller, best place to work, the largest women’s foundation and the most admired company is cosmetics industry (Avon Products Inc., 2015).             Avon, through its mission, aims to create a unique………………………………………………….

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